Thijs de Valk is stepping down as CEO of Yoast
12 days ago As of today, Thijs de Valk is no longer the CEO of Yoast. He decided to step down and pursue other dreams. Newfold Digital and Yoast will miss him and want to thank him for …
12 days ago As of today, Thijs de Valk is no longer the CEO of Yoast. He decided to step down and pursue other dreams. Newfold Digital and Yoast will miss him and want to thank him for …
13 days ago If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content …
14 days ago Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One …
19 days ago HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine …
20 days ago Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she couldn’t memorize the …
21 days ago We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another …
26 days ago At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. …
28 days ago In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your …
1 month ago Google Search Console is an essential tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to maximize your listings in the …
1 month ago Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with …
1 month ago New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is …
1 month ago As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that …
1 month ago On the 11th of May, people from all over the world will come together for another edition of YoastCon. An SEO conference like no other! It will be fun, it will be knowledge-packed and it …
2 months ago Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s …
2 months ago After successfully introducing a new settings interface in Yoast SEO 20.0, we have more exciting news! We have built an integration with Mastodon, the decentralized and open-source social network. Yoast SEO Premium users can now …
2 months ago We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience …
2 months ago The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial …
2 months ago We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an …
2 months ago So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how …
2 months ago There are two types of search: the regular organic search results and the local ones. Whenever you search for something that might have a local intent, Google will tailor its results around that query. That …
3 months ago Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually …
3 months ago Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The …
3 months ago We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence …
3 months ago For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and …
3 months ago Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check …