11 days ago Author: Amanda Milligan Authority is a fundamental component of search engine optimization. Because searchers (and thus potential customers) are constantly seeking trustworthy sources to satisfy their queries, it is search engines’ main objective to provide the …
13 days ago Author: Olga Zarr Running a site audit is all about knowing what to look for and where to look for it. Since some sites can have tens of thousands of pages (or even more), this task …
19 days ago Author: Mordy Oberstein How the web—and search engines in particular—handle the proliferation of AI-written content (as sparked by OpenAI’s breakthroughs with ChatGPT) is the central question facing SEOs and content creators at the moment. Foretelling how …
21 days ago Author: Ashwin Balakrishnan If you ask 100 content and search marketers for the top three elements of a successful website, chances are “better content” shows up in most answers. Google even released a search algorithm update …
25 days ago Author: Lidia Infante Competitor analysis is one of the most fundamental marketing strategies, yet many businesses miss the mark, which could ultimately lead to uninformed decisions and lost revenue. Often, this comes down to incorrectly identifying …
26 days ago Tuesday, March 21, 2023 | 1PM ET Now more than ever, local SEO can make or break a business. By optimizing your website for local search, you can gain a critical advantage over competitors in your …
1 month ago Author: Michel Fortin Traditionally, Google would rank your website according to keywords in your content and pages. The number of keywords and the number of times those keywords were mentioned helped to determine the relevance of …
1 month ago Author: Myriam Jessier Let me tell you about George. George’s last search was for a good vacuum for his house. Potential customers like George are looking for the best, the quietest, the most affordable vacuum out …
2 months ago Author: Mordy Oberstein https://youtu.be/o6qBTgilKKI Google’s Search Console is the seminal SEO tool. With the data provided by Search Console, site owners can better understand how their site is performing on Google, assess which pages Google has (or …
2 months ago Author: Mordy Oberstein Google Search Console (GSC) is one of the most crucial tools for site owners that care about search visibility. Not only does GSC data come directly from the source itself (Google), it also …
2 months ago Author: Cari O’Brien For years, website optimization strategies for digital marketing tended to focus solely on gaming the search engines to show up high on results pages: Find the right keywords or phrases, write copy incorporating …
2 months ago Tuesday, February 28 at 1PM EST The time has come: Google’s Universal Analytics is sunsetting on July 1 2023, and we’re ready to help you get started with GA4. Join digital analytics maven Krista Seiden on …
2 months ago Author: Jamar Ramos Creating an effective, repeatable marketing strategy can be a challenge for small or medium-sized businesses (SMBs). Limited bandwidth and personnel, budget restraints, and even analysis paralysis can contribute to the inertia that’s holding …
2 months ago Author: Jonas Sickler One of the greatest benefits of search engine optimization is efficiency: SEO can drive more website traffic and conversions than paid media at a lower acquisition cost. It’s also highly sustainable, continuing to …
2 months ago Author: Ann Smarty Businesses of all sizes invest in content creation and optimization these days. But, more often than not, the primary focus is on creating new content and discovering new keyword opportunities. And yet, your existing …
2 months ago Author: Mordy Oberstein Audio content, such as a podcast, is more popular than it has ever been, with some estimates showing a 45% increase in its popularity since 2014. This means that podcasts may play an …
2 months ago Author: Jeremy Rivera The time when a shop or local business could just open its doors, place a few local ads, have a grand opening event and call it a day are over. Search engines are …
3 months ago Author: Claire Carlile You’ve claimed your Google Business Profile, you’ve made sure your name, address, and phone number are correct, you’ve selected the best primary and secondary business categories, you’ve added some great photos, and you’ve …
3 months ago Author: Yagmur Simsek By publishing optimized, high-quality content that takes target audiences into account, tech startups can amplify their brand visibility on search engine results pages. For newer businesses, this could provide a direct path to …
3 months ago Author: Krystal Taing As a local business, there’s no question that Google Maps and Search generate the largest volume of traffic and potential new customers compared to other search engines. Managing and optimizing a Google Business …
3 months ago Author: Debbie Chew Writing content that fulfills search intent alone doesn’t necessarily mean that content will attract visitors. That’s only one of many signals that Google looks at. Another one is backlinks—but are they actually worth …
3 months ago Author: Sophie Brannon Whether you’re working agency-side, in-house, or as a freelancer, reporting back to your stakeholders is important for getting buy-in and highlighting your achievements. Even if you’re the only employee of your own business, …
3 months ago Author: Michel Fortin “While we frequently need just the facts, more often what we are really seeking is understanding.” — Lou Frenzel I’ve been using email since the late 1980s. Before the days of online email, I …
3 months ago Author: Crystal Carter Good homepages present visitors with what they’re looking for, but great homepages do so while also working to achieve business goals as efficiently as possible. The way you design your homepage can direct …
3 months ago Author: Mark Williams-Cook “Want some high DA dofollow links?” This solicitation is often sent to site owners (typically via email or social media) and gives the impression that obtaining backlinks is as easy as paying for …