5 years ago Resources: Eli’s Twitter: https://twitter.com/5leEli’s LinkedIn: https://www.linkedin.com/in/schwartze/Eli’s article on SEO as the most efficient channel: https://www.elischwartz.co/seo-profit-calculation-and-why-it-beats-every-other-channel/ Notes: [0:00] Intro [2:10] How long did it take for SEO to be sought out as leaders within company? SEO team should Have a strategy that works for their …
5 years ago Resources: Steve’s LinkedIn: https://www.linkedin.com/in/stevevalenza/Little Warden: https://littlewarden.com/Uptime Robot: https://uptimerobot.com/Google’s documentation on checking to see if lazy loading images works:https://developers.google.com/search/docs/guides/lazy-loadinghttps://developers.google.com/web/fundamentals/performance/lazy-loading-guidance/images-and-video/Puppeteer: https://developers.google.com/web/tools/puppeteer/Rendertron: https://github.com/GoogleChrome/rendertron Timestamps: [0:00] Intros[1:20] In-house versus agency (day-to-day, long-term vision, relationships, execution of tasks, etc.)[2:43] Dealing with different personalities(developers vs. merchandising) …
5 years ago Notes: Follow Brendan:https://twitter.com/bjcottam https://www.linkedin.com/in/brendancottam/ How to improve on SEOhttps://www.instantetraining.com/https://www.skillshare.com/user/randfishDo you need to have development skills to be a good SEO?https://moz.com/blog/javascript-seo HTML, CSS, and JavaScript – Important to recognizeHTML – should be able to write Escaped Fragmentshttps://developers.google.com/search/docs/ajax-crawling/docs/specification https://www.seroundtable.com/google-no-url-fragments-23449.html How to inspire passionHire right people Weekly …
5 years ago Episode Notes: Information about Eric:Twitter: https://twitter.com/elhammondEric’s Podcast: https://lunchtimeinrome.com/ Timestamps: [0:00] Intros[4:30] Go-to analogy for SEO?[6:30] Why are analogies popular in SEO?[7:40] What is the best way to train people?[9:30] Developing case studies to build credibility from the ground up[11:30] …
5 years ago Resources: Tessa’s Twitter: https://twitter.com/tessabonacciMerkle’s Digital Bowl (Super Bowl thing Alexis referenced) Timestamps:[0:00] Intros[4:30] Importance of educating team and keeping everyone in the loop[7:00] power in over-communication [8:30] what makes a strong retail site[10:00] working with other teams[11:00] preparing for …
5 years ago Resources: Jamie Alberico on twitter: https://twitter.com/Jammer_VoltRandom, fun facts about Jamie:She wrangles in 4-6MM products, 7 languagesHer spirit animal is UrsulaAnd she’s made a flame thrower!Our Technical SEO Speaking/Panel at Engage Google reps talking about not using rel …
5 years ago Linked Resources: Frédéric’s Twitter (@CoperniX)Word embeddingsWord2VecVisualizationAndrew Ng’s deep learning courseBing’s new indexing APIFrédéric’s TechSEO Boost presentation (w/Christi Olsen)Frédéric’s article on ML and guidelinesMartin Splitt‘s Article on JSPlaylist for Martin’s JS Series BM25 (i.e., more advanced TF-IDF) Topic …
5 years ago Episode Notes: Thanks for listening and welcome to the lab!We’re going to launch episodes on Mondays!This season is going to be 7 episodes, focused on eCommerceReach out with any questions, thoughts to seointhelab [at] merkleinc.com!HUGE …