CYTUNO DAILY

Sterling Sky

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  • 50 articles in CYTUNO news
  • How to Create Unique and Helpful Service Area Pages for Local Businesses

    8 days ago During LocalU virtual in November, I presented ways to create local content that’s valuable to local audiences. Service Area pages are something every local SEO is intimately familiar with. Often, they are the bane of …

    Sterling Sky March 2023
  • Does Optimizing for “Near Me” Work?

    8 days ago We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people …

    Sterling Sky March 2023
  • How to Create a FREE Google Business Profile Website

    15 days ago In today’s digital age, having a website for your business is essential. It serves as your online presence and can help attract potential customers. However, not all businesses have the resources or expertise to create …

    Sterling Sky March 2023
  • Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

    20 days ago Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing More Clicks on Mobile vs Desktop?, How Much is this Impacting the Average Business?, But What …

    Sterling Sky March 2023
  • [Guide] Managing Google Business Profile Department Listings

    27 days ago Within the world of Google Business Profiles (GBPs), there are certain business types like department stores, hospitals, auto dealers, and universities that are allowed to have department listings on Google.  The departments should have different …

    Sterling Sky March 2023
  • Do Google Posts Need Unique Content?

    27 days ago We get lots of questions from multi-location businesses about content for Google posts.  Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing …

    Sterling Sky March 2023
  • Does Geotagging Photos Influence Ranking?

    29 days ago When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images. TL;DR Adding geotags to images in Google Business Profile (GBP) listings had …

    Sterling Sky February 2023
  • When Can Service-Based Businesses Have Multiple Google My Business Listings?

    1 month ago One of the most common reasons for Google My Business listings getting suspended is the fact that the address being used is not eligible for a listing according to the Google My Business Guidelines.  For …

    Sterling Sky February 2023
  • Unlocking the Power of Google Tabs to Determine Keyword Intent

    1 month ago Have you ever noticed how the ordering of the tabs at the top of the search results changes based on the query? You can use the ordering to understand what Google thinks the intent of …

    Sterling Sky February 2023
  • Do Services in Google Business Profiles Impact Ranking?

    1 month ago In August 2019, we started noticing pre-defined services show up as an option in the Google Business Profile dashboard.  Certain categories have several items listed like plumbers (see image below). Others do not and allow …

    Sterling Sky February 2023
  • Think Twice Before Using Chat GPT for Local Content

    1 month ago We have been testing using ChatGPT to help write content for local businesses and wanted to share what we’ve found so far.  One of our first tests was for The Gorfinkle Real Estate Group.   …

    Sterling Sky February 2023
  • The Ultimate Cheat Sheet to Google Business Profile Landing Pages

    1 month ago During LocalU virtual in November, I presented tips and tactics for creating local content that provides unique value to local audiences.  Arguably the most important page for a local business is the Google Business Profile …

    Sterling Sky February 2023
  • Maximize Your Video Reach: Do You Really Need to Embed from YouTube?

    2 months ago If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on …

    Sterling Sky February 2023
  • The Importance of Optimizing for Cost Keywords [Case Study]

    2 months ago There are several reasons for a small business to optimize for “cost” keywords.  The first is Google LOVES numbers, especially in featured snippets.  The second is it helps rankings.  Finally, it improves traffic to the …

    Sterling Sky February 2023
  • Help! My Listing was Flagged as a Duplicate

    2 months ago When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple …

    Sterling Sky February 2023
  • How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

    2 months ago Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of …

    Sterling Sky February 2023
  • Listing Your Google Business Profile Hours As Open 24/7 (Even When You’re Not)

    2 months ago Post Content

    Sterling Sky January 2023
  • Why Does Google Require Re-verification of a Recently Verified Business Profile?

    2 months ago This question recently came up on the Local Search forum.  A user had recently verified a Google Business Profile (GBP) by phone and a few days later it said that they needed to verify it …

    Sterling Sky January 2023
  • Can Service Area Pages With Duplicate or Similar Content Increase Traffic?

    2 months ago At our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered local SEO tactics ranging from keyword stuffing to review snippets in the organic search results. One of the …

    Sterling Sky January 2023
  • How To Make Local Service Pages More Helpful (And Less Mundane)

    2 months ago During our Local U event in November, I shared tips and tactics for creating local content that provides unique value to your target audience. My presentation covered a few types of content local businesses should …

    Sterling Sky January 2023
  • You Can Now Remove Phone Numbers From Google My Business LIstings

    2 months ago Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won’t allow them to add a phone number to their Google My Business (GMB) …

    Sterling Sky January 2023
  • How to Get a Place Label on Google Maps

    2 months ago In the last decade, there has been one question that I constantly see time and time again on online forums.  In this thread, the user wants tips or tricks to increase the chance of getting …

    Sterling Sky January 2023
  • How Do I Contact Google Business Profile Support? (Formerly Google My Business)

    3 months ago Info Current As Of December 21, 2022 Jump To: Contact Form, Social Media, Google Business Profile Forum, Contact Us Things go wrong, questions come up, and sometimes you just need help with your Google Business …

    Sterling Sky January 2023
  • Helpful Blog Content For Local Businesses

    3 months ago At our November LocalU event, I geeked out about Helpful Content For HelpFul Local Businesses, providing tips and tactics to help you provide unique value with your local content. During the presentation, I talked in …

    Sterling Sky January 2023
  • How Much Do Keywords in the Business Name Impact Ranking?

    3 months ago This article is part 5 of 9 from my LocalU presentation from March 2020.  If you missed the event, the videos are available for purchase here.    For as long as there have been local …

    Sterling Sky January 2023
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