8 days ago During LocalU virtual in November, I presented ways to create local content that’s valuable to local audiences. Service Area pages are something every local SEO is intimately familiar with. Often, they are the bane of …
8 days ago We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”. The vote was very divided with 44% of people …
15 days ago In today’s digital age, having a website for your business is essential. It serves as your online presence and can help attract potential customers. However, not all businesses have the resources or expertise to create …
20 days ago Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing More Clicks on Mobile vs Desktop?, How Much is this Impacting the Average Business?, But What …
27 days ago Within the world of Google Business Profiles (GBPs), there are certain business types like department stores, hospitals, auto dealers, and universities that are allowed to have department listings on Google. The departments should have different …
27 days ago We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing …
29 days ago When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images. TL;DR Adding geotags to images in Google Business Profile (GBP) listings had …
1 month ago One of the most common reasons for Google My Business listings getting suspended is the fact that the address being used is not eligible for a listing according to the Google My Business Guidelines. For …
1 month ago Have you ever noticed how the ordering of the tabs at the top of the search results changes based on the query? You can use the ordering to understand what Google thinks the intent of …
1 month ago In August 2019, we started noticing pre-defined services show up as an option in the Google Business Profile dashboard. Certain categories have several items listed like plumbers (see image below). Others do not and allow …
1 month ago We have been testing using ChatGPT to help write content for local businesses and wanted to share what we’ve found so far. One of our first tests was for The Gorfinkle Real Estate Group. …
1 month ago During LocalU virtual in November, I presented tips and tactics for creating local content that provides unique value to local audiences. Arguably the most important page for a local business is the Google Business Profile …
2 months ago If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on …
2 months ago There are several reasons for a small business to optimize for “cost” keywords. The first is Google LOVES numbers, especially in featured snippets. The second is it helps rankings. Finally, it improves traffic to the …
2 months ago When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple …
2 months ago Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of …
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2 months ago This question recently came up on the Local Search forum. A user had recently verified a Google Business Profile (GBP) by phone and a few days later it said that they needed to verify it …
2 months ago At our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered local SEO tactics ranging from keyword stuffing to review snippets in the organic search results. One of the …
2 months ago During our Local U event in November, I shared tips and tactics for creating local content that provides unique value to your target audience. My presentation covered a few types of content local businesses should …
2 months ago Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won’t allow them to add a phone number to their Google My Business (GMB) …
2 months ago In the last decade, there has been one question that I constantly see time and time again on online forums. In this thread, the user wants tips or tricks to increase the chance of getting …
3 months ago Info Current As Of December 21, 2022 Jump To: Contact Form, Social Media, Google Business Profile Forum, Contact Us Things go wrong, questions come up, and sometimes you just need help with your Google Business …
3 months ago At our November LocalU event, I geeked out about Helpful Content For HelpFul Local Businesses, providing tips and tactics to help you provide unique value with your local content. During the presentation, I talked in …
3 months ago This article is part 5 of 9 from my LocalU presentation from March 2020. If you missed the event, the videos are available for purchase here. For as long as there have been local …