11 days ago We’ll show you how to navigate the treacherous tides of search and set sail for SERP feature glory. In Google’s ongoing quest to keep searchers on the SERP and answer their queries ASAP, long gone …
3 months ago Learn how to increase traffic to your product pages with quick on-page and technical SEO tips you can implement straight away. A great service offering or high-quality product line will struggle to rank well if …
4 months ago Learn how to choose the keywords needed to show up on the SERPs, outrank the competition, and hit your most challenging KPIs. Given that the first 5 organic results on the SERP account for 67.60% …
7 months ago Build out a comprehensive first keyword list with just a few terms and expand into new areas of opportunity with STAT’s new Keyword Suggestions feature. As a long time STAT customer before working at Moz, …
11 months ago Where is local SEO in the buyer’s journey? Are local searches inherently transactional? We took a look at when featured snippets and local packs live on the same SERP to find out. Back in November, …
1 year ago After Google removed the original instant of a featured snippet’s URL from the SERP, we dug into 10,000 keywords to see where (or even if) snippets are being sourced. In January of 2020, we lost …
1 year ago With title tag data available via our API — as well as in a handy STAT report — you can get your mitts on this essential insight even more easily. Several months back, Google announced …
1 year ago As tracking and ranking for “position zero” has become a vital aspect of everyday SEO, we’re delivering the latest findings from 2021 (and more than 5 million keywords) on featured snippet prevalence, formats, and rankings. …
4 years ago Server logs are one of the most powerful tools in your SEO toolkit. They’re also incredibly intimidating. Once you know how to access and anlayze log files, they aren’t so scary. With incredibly accurate data and help …
4 years ago We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google’s endless topical organization. From carousel snippets to related searches to “People also ask” boxes …
4 years ago Segmentation is your best friend when tracking and analysing hundreds, thousands, or even hundreds of thousands of keywords. The first step to getting the most out of your SERP data is smart keyword segmentation — …
5 years ago When every SERP is a local SERP, understanding how Google creates them is essential — which is why we’re unpacking the local pack. In August 2017, a Think With Google piece stated that local searches …
5 years ago In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about. Google let it be known earlier …
5 years ago Building out a solid keyword set is essential. It’s also a universal eye-twitch for SEOs. That’s why we rely on a few Google SERP features to do a lot of the heavy lifting. Keyword lists …
5 years ago We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets. We all know that featured snippets provide easy-to-read, authoritative answers and …
5 years ago Double-snippet SERPs are starting to trickle in, so we took an early peek at what they’re up to. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled …
7 years ago We’re taking on organic CTR — a fickle but useful SEO beasty — so that you can better test, measure, and enhance your SEO efforts. A click-through rate is typically associated with pay-per-click advertising, but …