5 days ago If you’re only tracking desktop, you’re only getting half the story. While mobile search results and the idea of mobile-first indexing are nothing new, the importance of tracking keywords on smartphones has only increased as …
12 days ago Why a half-baked AI search experience was rushed out the door — and won’t cut it for today’s searcher. We’ve been closely watching the development of new generative AI search features — both Bing’s AI-generated …
1 month ago There’s prime opportunity to snag more visibility on the SERP with featured snippets — here’s how. A featured snippet is a direct, concise answer to a query that appears at the top of Google’s search …
1 month ago Change is afoot — we’ll be seeing a lot less of two long-standing rich result types going forward. Last month, we documented the recent and significant drop in FAQ rich result prevalence, and pointed out …
2 months ago It’s that time of year again: we’re heading for fun and sun in Seattle — and this MozCon, you can win a pair of AirPods Max headphones when you stop by and say hi. We’re …
2 months ago With questions around quality and a recent dip in prevalence — are FAQs down for the count? Whether you’re well-versed in FAQ rich snippets and the FAQPage structured data required to surface them or not, …
3 months ago Slice and dice your SERP data to surface targeted insights and see which keywords are on the rise. When it comes to enterprise SEO and tracking boatloads of keywords, it’s easy to feel overwhelmed by …
3 months ago When algorithm updates hit, take matters into your own hands with this six-step response plan. Marketing leadership faces quite a predicament — organic is consistently a website’s highest-converting channel, while also being completely dependent on …
4 months ago We analyzed this SERP mainstay across multiple markets, device types, and days to see how much it’s changed over the years. We recently shared how “People also ask” boxes (PAAs) remain one of the most …
4 months ago Ensure you’re tracking rich result performance and building on successes to make the most of your organic rankings. Rich snippets are a great way to add extra information for searchers on the SERPs and potentially …
5 months ago We dug into 560,000 SERPs to see which rich results are leading the pack. When we took a look at the top 5 SERP features driving organic visibility in 2023, local packs came out as …
5 months ago Surface rich results to increase CTR and maximize the potential of your organic rankings. When it comes to SEO, winning high organic rankings comes to mind as the most obvious end goal — but that’s …
6 months ago We’ve run the numbers — these are the five SERP features dominating the search landscape this year. The first quarter of 2023 has flown by, and with all of the noise about ChatGPT and the …
6 months ago We’ll show you how to navigate the treacherous tides of search and set sail for SERP feature glory. In Google’s ongoing quest to keep searchers on the SERP and answer their queries ASAP, long gone …
9 months ago Learn how to increase traffic to your product pages with quick on-page and technical SEO tips you can implement straight away. A great service offering or high-quality product line will struggle to rank well if …
10 months ago Learn how to choose the keywords needed to show up on the SERPs, outrank the competition, and hit your most challenging KPIs. Given that the first 5 organic results on the SERP account for 67.60% …
1 year ago Build out a comprehensive first keyword list with just a few terms and expand into new areas of opportunity with STAT’s new Keyword Suggestions feature. As a long time STAT customer before working at Moz, …
1 year ago Where is local SEO in the buyer’s journey? Are local searches inherently transactional? We took a look at when featured snippets and local packs live on the same SERP to find out. Back in November, …
2 years ago After Google removed the original instant of a featured snippet’s URL from the SERP, we dug into 10,000 keywords to see where (or even if) snippets are being sourced. In January of 2020, we lost …
2 years ago With title tag data available via our API — as well as in a handy STAT report — you can get your mitts on this essential insight even more easily. Several months back, Google announced …
2 years ago As tracking and ranking for “position zero” has become a vital aspect of everyday SEO, we’re delivering the latest findings from 2021 (and more than 5 million keywords) on featured snippet prevalence, formats, and rankings. …
5 years ago Server logs are one of the most powerful tools in your SEO toolkit. They’re also incredibly intimidating. Once you know how to access and anlayze log files, they aren’t so scary. With incredibly accurate data and help …
5 years ago We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google’s endless topical organization. From carousel snippets to related searches to “People also ask” boxes …
5 years ago Segmentation is your best friend when tracking and analysing hundreds, thousands, or even hundreds of thousands of keywords. The first step to getting the most out of your SERP data is smart keyword segmentation — …
5 years ago When every SERP is a local SERP, understanding how Google creates them is essential — which is why we’re unpacking the local pack. In August 2017, a Think With Google piece stated that local searches …