6 days ago Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering. There’s reason to dive deep into your competitive research. When …
3 months ago Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social media copy, and …
3 months ago Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based on their …
3 months ago It’s common knowledge that rankings in Google search results are influenced by a number of factors. You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these …
3 months ago Every month, about 1,200 people in the US search Google for “Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced SEOs. For beginners, it’s enough …
4 months ago Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your website and …
4 months ago How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize that content for …
5 months ago Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad experience when …
6 months ago When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be authoritative and …
6 months ago Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it is to …
6 months ago Ranking high on a search is a top priority for good reason. It helps your organic website traffic build at a steady pace, and it increases brand awareness and credibility. All of that helps to …
6 months ago It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes almost 10 times more searches than Bing does. That’s billions more opportunities for marketers to get …
6 months ago Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or marketer that wants …
7 months ago Small businesses are booming It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter part of …
7 months ago Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using Google Alerts …
7 months ago Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so much data …
7 months ago Even before a reader clicks on a link, the blog post’s title is what catches their attention. In a crowded search engine results page (SERP), your title being more eye-catching and appropriate to your audience’s …