14 days ago I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead consider other fractional roles. Someone followed up to ask me about …
21 days ago Three years ago, if you wanted to uncover which podcasts Data Scientists listened to, or find out which social accounts were most followed by people who talk about Organic Chemistry, you’d need months of surveys, …
2 months ago Out of curiosity, I Googled, “public speaking tips” and the first piece of advice I saw was: “Breathe.” After my eyes rolled out of my head and I plopped them back into their sockets, I …
2 months ago Here’s the short version, friends: Starting February 9, 2023 (one week from now) we’re rolling out new, higher prices for each of SparkToro’s pricing tiers We’re also adding more features and benefits to those tiers, including unlimited …
2 months ago Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track record of impressive accomplishments. These qualities often correlate with what we …
2 months ago Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like: “we need to be strategic with our paid search spend,” or …
3 months ago I came across Alex Kantrowitz’s The Creator Economy Was Way Overblown in my weekend reading. It’s well-written, but completely wrong. Here’s an excerpt of the core arguments: “After years of hype, the Creator Economy is slamming …
3 months ago It’s 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps your own crypto coin. It’s fun, interesting, and it feels like you’re ahead …
3 months ago Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t speak for free!” They floated the idea of a co-authored …
3 months ago A couple weeks ago, I asked on Mastodon about getting a new, lightweight travel laptop. I got a bunch of kind replies, but it was Trevor Longino who first suggested Microsoft’s Surface series. I’d never …
3 months ago I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive impact on my professional success. Some of that is because I …
4 months ago Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement (in this case, 10,000+ “impressions” which translates to a respectable 2,880 “viewers” …
4 months ago Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis on “most popular” . That data is undoubtedly valuable: it helps …
4 months ago For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used ourselves, received as gifts, and/or gifted to others. Like last year (and …
4 months ago In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data from the web marketing community. Over 1,000 participants shared their websites’ …
5 months ago Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will Smith slapping Chris Rock; or make your team …
6 months ago I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content, and word-of-mouth. But, never stepped up and made clear how to …
6 months ago Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is …
6 months ago On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and …
8 months ago Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, …
9 months ago It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing …
9 months ago Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like …
10 months ago The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an …
10 months ago Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to …