10 days ago If you missed Google’s announcement early last month about their auto-migration feature, you may start seeing new GA4 properties pop up. If you have not opted out of this auto-migration, Google will …
11 days ago In the beginning of the pandemic, a new term of social media use came into the limelight. ‘Doomscrolling’ which the National Library of Medicine defines as a constant scrolling through social media …
11 days ago The deprecation for the standard version of Universal Analytics is quickly approaching. It is becoming a race to the end for many companies. As more and more companies are diving into GA4, …
12 days ago Like most people, it's hard for me to give up control. On anything. When I came to Seer 6 months ago and learned that there were clients running broad match keywords on Google, …
12 days ago Consulting Skills: How to Build Rapport in the Workplace An essential skill for consultants is building rapport, as it lays the foundation for a successful client-consultant relationship. Establishing trust, credibility, and a connection …
12 days ago Over the last few years, Seer celebrated Martin Luther King Jr. Day by providing pro bono consultations to non profit organizations.
12 days ago Understanding Customer Behavior with Behavioral Economics As marketers, we recognize that the user journey is complex, but often try to distill it down into core parts. For example, we often talk about strategies …
13 days ago We Often Get the Question, “Why Don’t My Microsoft Campaigns Convert As Well As Google?”
15 days ago Key Business Questions Most businesses have a clear understanding of key performance indicators (KPIs) and use them to understand performance; however, since KPIs are based on historical data, they are hard to use …
17 days ago Michelangelo's Sistine Chapel Makes the Case for Data-Driven Marketing Strategies During Economic Uncertainty Budgets are tight. Opinions on a looming recession are more mercurial than ever. The price of a carton of eggs …
17 days ago What can I expect from the first 6-12 months of an SEO engagement? In 2023, “It depends” won’t cut it anymore This is perhaps the most common question we hear in our sales process, …
18 days ago Introduction As businesses start to contemplate the switch to first-party data only, they may begin to realize they don’t have the data they need to fuel their campaigns, report on ROI, or make …
20 days ago We often don’t know what we are going to see in our inbox when we open our laptops in the morning. It could contain an update to a project where the goal …
20 days ago Within this post, we’ll cover different options and considerations for your international site structure. Additionally, we’ll dig into the importance of hreflang, how to implement hreflang and other international SEO best practices …
21 days ago Communicate your program's value to defend or grow your marketing budget My last post in the Do More with Less series focused on exploring different budgets to fund your SEO program.
21 days ago Over the past 2 years, Seer made a concerted effort to invest in project management -- building out a team and suite of tools to operate efficiently and drive the best results …
24 days ago Research shows that selling additional products and services to an existing customer is much more efficient than onboarding a new customer.
25 days ago Influencer marketing has to match your business needs With the rise of content creators on social media, influencer marketing is now a popular and successful marketing strategy for businesses.
25 days ago Before we begin, let’s briefly talk about what New GA360 is and how to know if you need it. New GA360 is the enterprise version of Google Analytics. If we were comparing …
1 month ago One of Seer's goals is to make it as easy as possible for our team to put good into the world.
1 month ago So, you decided to hire a marketing agency Maybe it’s your first time, or it’s been a while.
1 month ago Now more than ever, we see our clients challenged to do more with less Digital Marketing teams who have proven effective in hitting performance targets aren’t being rewarded with more budget, they’re being …
1 month ago Every Google Analytics user has received upgrade notices over the last couple of years, prompting site owners to update from Universal Analytics to Google Analytics 4 by adding the Global Site Tag …
1 month ago Prefer to listen instead of read? Click the play button below to listen to a narration of this article. Post originally written in 2020. Updated on 3/10/2022 and audio added on 2/22/2023.
1 month ago Prefer to listen instead of read? Click the play button below to listen to a narration of this article. Post originally written on 3/15/2018 Updated and audio added on 2/22/2023. Many curious co-workers and friends …