10 months ago In this week’s #SPQuiz, a listings website upgraded their category pages with a “swipe for more info” function that added additional information for each listing. Previously the website wouldn’t display the details of the listing …
11 months ago In Episode 2, I am joined by Lisa Schneider. Lisa and I met when she was Chief Digital Officer at Merriam Webster, and we were lucky enough to run SEO split tests together. These days, …
11 months ago For the first #SPQuiz of 2023 we looked at whether redirecting trailing slash URLs to the non-trailing slash URL had any impact on organic performance. These pages already had a canonical to the non-trailing slash …
11 months ago Will Critchlow interviews Kieran Flanagan, SVP Marketing at HubSpot. Kieran started out in SEO, and has deep channel expertise. At HubSpot he has done many things including being part of founding HubSpot’s international business and at …
12 months ago On this week’s #SPQuiz, we looked at the value of removing the product carousel element on a customer’s store pages affected their SEO performance. This change would completely remove the element which could positively or …
12 months ago It’s really common for companies that are pushing towards having a more data-aware culture to start asking themselves questions like: Is there a right answer for when to test and when not to?
1 year ago On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, with the aim …
1 year ago This is a question that comes up reasonably often in discussions with prospective SearchPilot customers, and it’s one that I have answers to in three different lengths and complexities:
1 year ago If, like me, you are interested in hearing from senior marketing leaders and executives about how they really run their teams, how they lead and manage, how they think about finance and budgeting, where they …
1 year ago We tested removing the word “Airport” from the title tags of a travel customer’s flights pages. This test was run in three different markets. Now that Google rewrites title tags more frequently, title tag tests …
1 year ago What do you think your engineering team’s reaction would be if you told them that you had a plan to get all of the benefit of the on-site SEO work you wanted to do in …
1 year ago In this week’s #SPQuiz we asked our followers what they thought the impact on organic traffic would be when taking content on the page and putting it into a collapsible section. Here is what they thought: The …
1 year ago This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Here’s what they thought: Most of our Twitter following thought this …
1 year ago Access the video and slides where Will Critchlow talked about ‘What we can learn from losing SEO tests’.
1 year ago This week’s #SPQuiz, we asked our Twitter followers what they thought the outcome would be on organic traffic when we added an additional question to the FAQ section that links out to the top brands …
1 year ago There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: Can we run SEO testing alongside our …
1 year ago I recently ran a webinar on SEO testing for retail sites where I explained how SEO testing works, my process for coming up with test ideas and how to prioritise ideas. Although there were over …
1 year ago This week’s #SPQuiz, we asked our Twitter followers how they thought adding pricing information into the title using JS would impact organic traffic. Here is what our followers thought: Nearly 50% of people thought that …
1 year ago The right SEO metrics can not only drive company initiatives forward, but also shine a light on the power of SEO. In this article, we’ll share which SEO metrics are helpful for SEO leaders to …
1 year ago SEO split-tests that lack a strong foundation ultimately cost an organization time, resources, and sales. In this post, we’re going to share when to launch SEO tests on your website, along with the key factors …
1 year ago This week’s #SPQuiz, we asked our Twitter followers what they thought the impact on organic traffic was when we added the category name to the title tags of product pages. Here is what people thought: In this …
1 year ago In this week’s #SPQuiz we asked our followers what they thought the impact on organic traffic would be from repurposing product descriptions that were behind tabs into a content container above the fold. Here is what …
1 year ago Most companies guess when it comes to SEO, but the best organic ranking companies are using SEO-split tests to test each website change before they make any changes. Tested results statistically outperform untested guesses. We’ll …
1 year ago BrightonSEO community, you can access the video and slides of my talk at Mozcon 2022 on this page.
1 year ago When marketing leaders start SEO split-testing, they want to identify winning tests and grow their traffic. But one of the biggest pieces of value that you get in testing is from identifying losing tests and …