Business Class Lounge Season 1: Episode 6 with April Dunford
12 days ago My guest for Episode 6 is the author of the book ‘Obviously Awesome’ and is the best book I know of on positioning. I know many of you will have read it, and if …
Search Pilot
- 12 days ago last article published
- 112 articles in CYTUNO news
Can adding age ranges to titles boost traffic for SEO?
18 days ago For this week’s #SPQuiz, we asked our Twitter followers and Linkedin followers what they thought the impact on organic traffic would be when we added the age ranges into the title tags of their location …
A free tool to help you generate 8 million SEO test ideas
21 days ago Get access to our simple, free, spreadsheet-based tool to help with generating SEO test ideas for titles. You can get started in seconds, and it runs off a straightforward Screaming Frog crawl. I talk through …
Business Class Lounge Season 1: Episode 5 with Brian Provost
27 days ago I am excited for you to hear from Brian Provost. Brian has a deep understanding of news and media SEO more than anyone in the world. He worked at Define Media Group with many of …
Does adding a list of offered amenities to store location pages improve SEO?
1 month ago In this week’s #SPQuiz, we looked at whether adding a list of offered services to a large retailer customer’s store location pages, as a way to provide helpful information for their customers and search engines, …
Webinar replay: Drive Performance With These 4 Disciplines for SEO Teams
1 month ago This webinar replay, presented by Craig Bradford, shared a framework on how CMOs, SEO and marketing leaders can set and achieve their SEO goals. He also shared examples of how to apply this framework for …
Business Class Lounge Season 1: Episode 4 with Jes Scholz
1 month ago I’m really looking forward to sharing this new episode (Episode 4) with you where I interview Jes Scholz, who is the group CMO at Ringier. Jes has one of the most complicated CMO jobs I …
Does appending the brand name and location at the end of the title tag have an impact on organic traffic?
2 months ago In this week’s #SPQuiz, an ecommerce customer for outdoor wear tested whether appending the brand name and location at the end of a title tag made any impact on organic traffic. The change would add …
SEO testing and core updates
2 months ago Broadly speaking, your organic traffic from Google can be affected by a few classes of thing: Something you do Something your competitors do A change in the market A change by Google
Business Class Lounge Season 1: Episode 3 with Cian Weeresinghe
2 months ago In the 3rd episode of the Business Class Lounge, I talked to Cian Weeresinghe. I’ve actually known Cian since college, but it took us a little while to realize we’d both ended up in internet …
Webinar replay: 10+ Must-Try SEO Test Ideas for Fashion Retailers
2 months ago Craig Bradford presents 10+ Must-Try SEO test ideas for fashion retailers, featuring the websites of Nordstrom and Bloomingdale’s.
Does upgrading a listings website’s “cards” with more information improve organic traffic?
2 months ago In this week’s #SPQuiz, a listings website upgraded their category pages with a “swipe for more info” function that added additional information for each listing. Previously the website wouldn’t display the details of the listing …
Business Class Lounge Season 1: Episode 2 with Lisa Schneider
2 months ago In Episode 2, I am joined by Lisa Schneider. Lisa and I met when she was Chief Digital Officer at Merriam Webster, and we were lucky enough to run SEO split tests together. These days, …
Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
2 months ago For the first #SPQuiz of 2023 we looked at whether redirecting trailing slash URLs to the non-trailing slash URL had any impact on organic performance. These pages already had a canonical to the non-trailing slash …
Business Class Lounge Episode 1 - Kieran Flanagan
3 months ago Will Critchlow interviews Kieran Flanagan, SVP Marketing at HubSpot. Kieran started out in SEO, and has deep channel expertise. At HubSpot he has done many things including being part of founding HubSpot’s international business and at …
Does removing a product carousel improve organic traffic?
3 months ago On this week’s #SPQuiz, we looked at the value of removing the product carousel element on a customer’s store pages affected their SEO performance. This change would completely remove the element which could positively or …
When should you run an SEO A/B test?
3 months ago It’s really common for companies that are pushing towards having a more data-aware culture to start asking themselves questions like: Is there a right answer for when to test and when not to?
Does Changing Introductory Text and H1 Improve Click-Through Rate and Conversions?
4 months ago On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, with the aim …
A common question: will we run out of SEO test ideas?
4 months ago This is a question that comes up reasonably often in discussions with prospective SearchPilot customers, and it’s one that I have answers to in three different lengths and complexities:
Announcing the Business Class Lounge podcast from SearchPilot
4 months ago If, like me, you are interested in hearing from senior marketing leaders and executives about how they really run their teams, how they lead and manage, how they think about finance and budgeting, where they …
Does shortening title tags enable Google to rewrite them better?
4 months ago We tested removing the word “Airport” from the title tags of a travel customer’s flights pages. This test was run in three different markets. Now that Google rewrites title tags more frequently, title tag tests …
How to reduce your SEO-related engineering tickets by 80%
5 months ago What do you think your engineering team’s reaction would be if you told them that you had a plan to get all of the benefit of the on-site SEO work you wanted to do in …
Can Placing FAQ Content Within a Collapsible Section Harm SEO?
5 months ago In this week’s #SPQuiz we asked our followers what they thought the impact on organic traffic would be when taking content on the page and putting it into a collapsible section. Here is what they thought: The …
Does adding the ‘dateModified’ attribute to schema improve organic traffic?
5 months ago This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Here’s what they thought: Most of our Twitter following thought this …
What we can learn from losing SEO tests
6 months ago Access the video and slides where Will Critchlow talked about ‘What we can learn from losing SEO tests’.