7 days ago rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a …
7 days ago Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing …
8 days ago To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where …
8 days ago Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead …
10 days ago Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was …
10 days ago Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide …
10 days ago ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time …
11 days ago Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. …
11 days ago While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to …
11 days ago Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils …
11 days ago Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Schema.org adds coronavirus-related structured …
11 days ago With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced …
11 days ago Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in …
11 days ago Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current …
11 days ago Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. What’s new. There are five new changes to the auto ad settings panel. The first change …
12 days ago Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that – and then some. International SEO comes with …
12 days ago Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people …
12 days ago Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored …
12 days ago Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free …
12 days ago Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) …
12 days ago Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin …
12 days ago Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September …
12 days ago Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. This enables you to tailor …
12 days ago Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation in the industry.” That’s a big claim from a small search engine. So …
13 days ago Implementing structured data to your key pages has many SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need …