What data in SEO and why does it matter?
1 month ago In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article …
Pilea.ch
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SEO Speaker, Conference Speaker – Isaline Muelhauser
1 month ago Isaline Muelhauser is available for speaking engagements in Switzerland and online. LinkedIn: Isaline Muelhauser email: isaline@pilea.ch. As a conference organizer, you want your audience to feel like they have learnt something valuable. You want a speaker …
Entity SEO with Sara Taher
8 months ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup about Project Entity SEO with Sara Taher. How what and why do you need to learn and incorporate entity SEO into …
How to make the most of your SEO work with Montse Cano
2 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup about Project Management for SEO, how to make the most of your SEO work with Monthse Cano. How many times have …
The Mystery Behind Indexing Problems with Aleksandra
2 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup ‘The Mystery Behind Indexing Problems’ with Aleksandra Zarzycka. In the talk, Aleksandra looks at indexing trends and partial-indexing problems that happen …
What content SEOs should know about technical SEO
2 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup about technical SEO for copywriters with Busra Cildas. Content and technical SEO disciplines complement each other like the two halves of …
Statistical Forecasting for SEO – Miracle Inameti-Archibong
3 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup ‘Statistical Forecasting for SEO” with Miracle Inameti-Archibong. Keyword based forecasting is great when you are writing content for a specific page …
“Telling Tales: The Story Behind the Story” with Hannah Smith
3 years ago You find here my personal take of the Content Strategy Lausanne meetup with Hannah Smith. During nearly two hours we discussed writing fictions and the impact of stories on the reader and society. Content Strategy Lausanne …
Using search intent to understand your customers demand with Ulrika Viberg
3 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup ‘Using search intent to understand your customers demand” with Ulrika Viberg. Ulrika Viberg blends the customer journey model with search intent …
Women in Tech SEO Podcast about Multilingual SEO
3 years ago The One Where We Discuss Multilingual SEO With Isaline Muelhauser – I was invited to WTSPodcast by the brilliant Sarah McDowell & Areej AbuAli. Listen to the Podcast now. Women in Tech SEO Podcast is …
BoostRAOS #WeeklySEO about international SEO
3 years ago The team at BoostRAOS invited me at the #WeeklySEO to discuss the challenges behind international SEO. I share what you should consider when internationalising a website and a multilingual case study about an insurance company. …
E-commerce: targeting long tail keywords – Kristina Azarenko
3 years ago Here you find the transcript and a link to the youtube recording of SEOnerdSwitzerland meetup ‘The 8-Step eCommerce Framework to Create Sub-Categories Targeting Long-Tail Keywords ‘ with Kristina Azarenko. In the talk, Kristina Azarenko shows an …
How to design a social content strategy for your brand with Alexandra Duncan
3 years ago Here you find the transcript regarding the Content Strategy Lausanne meetup with Alexandra Duncan about social content strategy. Introduction by Isaline Muelhauser, host of Content Strategy Lausanne. Talk by Alexandra Duncan, UX writer and data-driven content …