13 days ago Migrating websites is one of the most challenging projects for any brand. During a migration, websites undergo significant changes that could have a negative impact on the brand’s visibility, its online reputation and, ultimately revenue, …
18 days ago Another successful edition of the WTSFest recently came to a close. The 2023 UK edition of the only full day technical SEO conference with 100% women attendees and speakers welcomed 10 brilliant and engaging talks …
20 days ago Gone (well almost) are the days when you needed to wait around for the Googlebot to crawl your site, discover your new or freshly updated pages, and then proceed to indexing them. Initially released in …
25 days ago The SEO and content marketing trends not to be missed at SEO Square 6 with Oncrawl The 6th edition of SEO Square is finally here, and once again, Oncrawl is supporting the event organized by …
27 days ago Natural language processing (commonly referred to as NLP) is a subset of Artificial Intelligence research, which is concerned with machine learning modeling tasks, aimed at giving computer programs the ability to understand human language, both …
1 month ago The Internet is an interconnected network that works by simple logic. To visit a website, a link has to exist pointing to the page that you want to view. Consider Google as part of that. …
1 month ago Podcasts have become increasingly popular in the past few years since Google made them playable in search results. Their popularity is more than obvious, given that Spotify is home to 4.7 million of them at …
2 months ago Any SEO expert worth their salt will tell you that high-volume, high-converting, low-competition keywords are the Holy Grail of an SEO strategy. But much like the Holy Grail, finding these keywords can seem like searching …
2 months ago If you want your website to be visible, you can’t ignore search engine optimization (SEO). Why? Because SEO is the driving force behind the flow of internet traffic to your website. The better the SEO …
2 months ago Whether you intend to modify the address of a single page or move your whole website with URL changes, you will need redirects to make sure that both users and Googlebot will be directed to …
2 months ago The internet and social media are essential components of how we share information and communicate in the modern world. Given the volume of content exchanged online, it’s critical that marketers take inclusion into account. When …
3 months ago Data is becoming more and more important thanks to the evolution of data collection methodologies and computational power. Digital marketing and SEO saw this uptick in new technologies thanks to the effort of some SEOs …
3 months ago Did you know that Oncrawl has a podcast? Well, we do! Starting back in July 2022, we launched the Real-life SEO podcast as part of our project to share what SEO specialists do in their …
3 months ago When researching a complex topic, we all want to find something that briefly explains what we are trying to understand. And that is why, when creating content for different websites, we must strive to present …
3 months ago If you’re not sure what competitive analysis is, it’s simply the process of studying your competitor’s SEO strategies and comparing them to yours. There are several benefits to performing an SEO competitive analysis, which we …
3 months ago Every year, SEOs anticipate that Google will implement a number of algorithm updates. Whether they are announced or not, we’re constantly on the lookout for what’s changed and how it impacts our SEO efforts. Staying informed …
4 months ago How to use structural semantic html5 tags correctly and sparingly to highlight important parts of your text content. Before reading this article, if you are not sure what semantic html5 tags are, what their function is, …
4 months ago Every second, Google gets over 105 000 search queries. The average person makes three or four searches per day. Nearly 9 billion Google searches per day and 3.3 trillion page views. How can you ensure …
4 months ago The ever-evolving world of SEO means it’s a full-time gig to keep up with Google’s algorithms and best practices. Because Google is always on a mission to direct users to high-value, high-quality, super-relevant content, this search …
4 months ago The SEO Specialist figure is somehow mythological, orbiting within the digital world and whose features are of the most diverse. If we asked people what she does, we would receive a wide array of answers. …
5 months ago In continuing with our Real-life SEO series, we spoke with Marco Giordano, a Search Engine Optimization Specialist and Web Analyst at Sika. This series is part of our project to share what SEO specialists do …
5 months ago Crawling & Log Files: Use cases & experience based tips An in-depth look at the importance of analyzing log files and crawl behavior If you work in SEO, you’ve most likely heard about the benefits of log …
5 months ago Learning SEO from scratch is like directly hurling yourself into a black hole: few people understand it, yet the mystery of how it functions constantly pervades our thoughts. When you first decide to take this plunge …
5 months ago Getting your site to rank on Google’s first page is daunting, to say the least. Though adding amazing content, optimizing your site for select keywords, internal linking, and generating backlinks are essential SEO practices, it is …
6 months ago The city of Brighton has a lot to offer at any given time during the year, from the beautiful seaside location to the tasty delicacies that beckon to any foodie. But twice a year, Brighton …