1 month ago Hopefully, this statement is nothing new, but unfortunately, it happens time and time again. The key to a successful migration lies in proper planning and execution. Preventing Ranking Loss: Why SEOs Should Lead Migrations SEO teams should …
2 months ago Google frequently updates its search engine algorithms, which can significantly impact rankings. How your SEO agency or SEO consultant responds to them can be a crucial litmus test of their expertise. If your SEO agency or …
3 months ago I’m sure we’ve all been there. We’ve completed an audit and now have a roadmap of issues to work through. The client is also on board with the recommendations, and so are the stakeholders, but you’re …
4 months ago This week, Google unveiled some notable changes to FAQ and How-To snippets that FAQ and How-To snippets that could significantly impact how your content shows up in search results. The change means they will reduce the …
7 months ago This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in …
7 months ago In recent weeks there has been a lot of talk online and on social media after an article was posted discussing Google’s move to retire Mobile-Friendly, Page Speed, Secure Sites and Page Experience as Ranking …
8 months ago Internal links are incredibly powerful and yet are often overlooked. They are essential for website usability and optimisation as they improve navigation, user experience, ranking, indexability, and link equity. By creating a solid internal linking structure, …
10 months ago When it comes to adding new content to our websites, many often wonder what it is they need to do to optimise the post correctly. That’s why I’ve created this SEO Optimisation Checklist. These 12 steps …
1 year ago Tech SEO Tuesdays started to share tips and advice with others in the industry. Posted weekly on LinkedIn, Twitter, and elsewhere, you can find the full list of technical SEO advice here! I’ve been working in …
1 year ago Oncrawl is a technical SEO tool designed to work as a data-driven website crawler and a log file analyser that will allow you to perform daily health checks on your or your client’s websites. Let’s …
2 years ago It’s annoying landing on a page to be hit with a “page not found” message. There are various reasons why you’re not always directed to the right page, but the page the user lands on …
2 years ago HTTPS is crucial, and it should be applied to every website without question. But some websites are still operating through HTTP, which can do more harm than good. In this blog, I will explain what HTTPS …
2 years ago If you’re looking to expand your international offering, it can be quite easy to end up with duplication on your website. This is because you’ll likely be offering the same services, just translated into other …
2 years ago I’ve previously talked about the importance of good website architecture, and how you choose to set up specific areas of your website also plays into this. Choosing whether to use a subdomain or a subdirectory (also …
2 years ago Checking through a staging website ahead of a launch can be quite a task, and if you’ve not done it before it can be hard to know where to start. That’s why I’ve put this …
2 years ago Canonical tags, often referred to as rel canonical, are a HTML element on your website that you can use to let search engines know which is the main version of a page. They are helpful …
2 years ago Whilst robots.txt allows you to manage the accessibility of your site’s overall content to crawlers, it doesn’t indicate if the pages should be indexed. That’s where meta robots tags come in – they prevent unwanted …
2 years ago I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best …
2 years ago Schema markup is a form of microdata or code also known as “Structured Data”, which can be added to your website. It is a language or vocabulary that clearly provides more information about your pages …