12 hours ago “I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going …
1 day ago This year's MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 …
4 days ago Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper. Click …
6 days ago This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people …
8 days ago The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having …
11 days ago Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority. Click on …
13 days ago Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see discussions about …
15 days ago Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that …
18 days ago Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI. Click on the whiteboard image above …
19 days ago The digital landscape is evolving quickly, and businesses must adjust their marketing techniques to maintain a competitive edge. You need to be able to transform how you operate your business and engage with your customers. If …
22 days ago Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so …
25 days ago In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a …
27 days ago Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to …
29 days ago This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs …
1 month ago Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video …
1 month ago Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read …
1 month ago In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version …
1 month ago It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations …
1 month ago I'm the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you'll understand …
2 months ago Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to …
2 months ago Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill …
2 months ago Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right - we’re back and better than ever! We’re in a brand new venue …
2 months ago We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new …
2 months ago Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods. Click …
2 months ago On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to …