3 years ago Merkle is pleased to announce the release of our Digital Marketing Report for Q2 2020. This is the 35th edition of our quarterly report on digital advertising trends, which covers paid and organic search, paid …
4 years ago
4 years ago Machine learning, deep learning, and Artificial Intelligence (AI) are buzzwords that everyone is talking about. These terms often seem to be used interchangeably which creates lots of misconceptions in people’s understanding. Hence, the need for …
4 years ago Merkle is happy to announce the release of our Q1 2020 Digital Marketing Report covering paid and organic search, display advertising, and paid social, with trends for major platforms like Google, Facebook, Instagram, YouTube, and …
4 years ago While we as individuals are facing uncertain times during this global pandemic, marketers are also challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Just like the virus for …
4 years ago Brands that understand customers have a higher rate of converting and keeping them. Insight about consumer behaviors and intentions means you can get really good at delivering the relevant experiences they demand. Using Neuroanalytics™ to …
4 years ago As we continue to move forward during these uncertain times, we’re presented with an opportunity to look back and discover. This assessment should not be centered around reassessing contingencies or how much money we should …
4 years ago Customer experience and customer relationship management (CRM) go hand in hand. It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, …
4 years ago Health marketers who want to deliver personalized experiences across all channels must evolve the use of the person-level ID to balance differentiated offerings with privacy. Following Apple’s lead, Google recently announced that Chrome will start …