13 days ago We’re thrilled to announce new digital accessibility metrics and website accessibility health scores in the Lumar platform! These new insights will help businesses create more inclusive website experiences for all users by uncovering site-wide accessibility …
1 month ago According to projections by the Global Wellness Institute, the value of the global wellness industry is expected to increase by 9.9% each year, reaching over $7.0 trillion by 2025. As people become more health-conscious, many …
3 months ago SOC 2 Type 2 compliance indicates a company’s ability to meet high external standards for data security and privacy protection. Earning this new certification is the latest achievement in Lumar’s longstanding commitment to ensuring data …
3 months ago The customer (or buyer) journey is a term that marketers have become very familiar with over recent years. But how exactly do SEO and your website’s technical health play a part in this journey? We all …
3 months ago …
4 months ago If you’ve just gotten used to Google’s E-A-T guidelines, you’re in for a shock. Google has thrown us a curveball and added a new “E” — for Experience. But what exactly does the new “E” in E-E-A-T …
4 months ago Search engine results pages (SERPs) have gone through many transformations over the years. When optimizing your website with an eye toward driving more traffic (and revenue) from organic search, it’s helpful to have an up-to-date …
4 months ago Lumar’s interview series with SEO and digital marketing experts continues in this discussion between Rachel Ellen, Local Search Strategist at Croud, and Jamie Indigo, Senior Technical SEO on Lumar’s professional services team. The two discuss the …
4 months ago As marketers face the decline of third-party cookies, an increase in costs for paid digital ads, and a potential recession, it makes sense that businesses are looking to drive leads and conversions through more cost-effective …
4 months ago Why SEOs & marketers should continue to focus on page experience in 2023 Back in 2021, Google rolled out Core Web Vitals as part of its ranking system. This update put user experience front and …
5 months ago …
5 months ago …
5 months ago Lumar’s SEO interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Prachi Keshavani, freelance SEO consultant, graduate of a recent cohort with the Freelance Coalition for …
5 months ago 2022 has been a defining year in the world of SEO and digital marketing…and Lumar! With growing economic uncertainty, it’s never been more important for businesses to embrace organic search, as marketing teams seek innovative …
6 months ago Lumar’s SEO and digital marketing interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Monet Blake, Senior SEO Director at Tug Agency. The two discuss Monet’s presentation …
6 months ago As we enter 2023, many marketing teams are hard at work exploring which strategies and channels offer opportunities for the year ahead. Chances are, your brand’s website and SEO are on your list of marketing considerations …
6 months ago Lumar’s SEO and digital marketing interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Katie Kaczmarek, Senior Data Specialist at Measurelab. The two discuss the expansion of …
6 months ago Lumar’s SEO & digital marketing interview series continues this week with a conversation between Senior Technical SEO, Jamie Indigo, of Lumar’s professional services team, and Grace Frohlich, SEO Consultant at Brainlabs Digital (and a recent …
6 months ago Growth marketers are often focused on paid marketing channels like digital ads. But with the decline of third-party cookies on advertising platforms and the current worldwide economic uncertainty impacting marketing budgets, marketing teams may …
7 months ago Lumar’s SEO & digital marketing interview series continues this week with a conversation between Senior Technical SEO, Jamie Indigo, of Lumar’s professional services team, and Angelo Cosma Galluzzo, SEO Executive at AIP Media (and a …
7 months ago Lumar’s SEO & digital marketing interview series is back! Our technical SEO extraordinaire, Jamie Indigo, recorded a whole new season of SEO interviews at last month’s BrightonSEO conference — and we’ll be posting new interviews …
7 months ago As humans, we are incredibly visual creatures. Adding videos to your content is a fantastic way to not only engage your audience, but also to better meet search intent and build E-A-T (Expertise, Authority and …
7 months ago We’re back with our monthly round-up of the key takeaways from Google Search Central’s SEO Office Hours sessions. As always, you can browse our full library of SEO Office Hours takeaways or read on below …
7 months ago The shopping landscape has been altered in a major way in recent years, with many consumers around the globe shifting to online shopping instead of visiting brick-and-mortar stores during the pandemic. For eCommerce brands, maintaining …
7 months ago You may have noticed some changes here in recent weeks — for one, Deepcrawl is now Lumar — and we’ve just introduced our brand new Impact features. With all of the new developments here at Lumar, …