22 days ago This year, Lumar launched its inaugural Website Intelligence Survey to 140 web professionals around the globe. This research aims to discover how businesses currently gather meaningful website insights and examines the current challenges, opportunities, and …
2 months ago Fixing your website’s accessibility issues can be a challenge. Now, Lumar is making it easier than ever to ensure your website is inclusive, accessible, and compliant with WCAG and local accessibility laws with the introduction …
3 months ago Nearly 6 billion people currently use the internet, making it one of the most significant technologies for our modern age. We use it for shopping, entertainment, education, healthcare, banking, and so many other facets of …
4 months ago We’re pleased to announce that Lumar has been shortlisted for the 2023 US Search Awards — in two categories: Best SEO Software Suite and Best Software Innovation. SEO Software Innovation: Lumar Monitor What are the latest Lumar …
5 months ago Marketing leaders — what comes to mind when you hear the acronym ‘SEO’? At first, you’ll probably equate it to search engines and contextualize it as a marketing tactic alongside paid ads and content marketing. Go a …
6 months ago When I began my SEO journey in 2008, I didn’t know much. Pretty much every search-related blog post I read in the early days referenced recommendations from the then-head of Google search quality, Matt Cutts; …
6 months ago Writing this article, I’m going to assume that you, the reader, care about accessibility to at least some extent. (You should!) Accessibility isn’t just something to throw at your site to appease some nameless, faceless accessibility …
7 months ago We’re thrilled to announce new digital accessibility metrics and website accessibility health scores in the Lumar platform! These new insights will help businesses create more inclusive website experiences for all users by uncovering site-wide accessibility …
8 months ago According to projections by the Global Wellness Institute, the value of the global wellness industry is expected to increase by 9.9% each year, reaching over $7.0 trillion by 2025. As people become more health-conscious, many …
9 months ago SOC 2 Type 2 compliance indicates a company’s ability to meet high external standards for data security and privacy protection. Earning this new certification is the latest achievement in Lumar’s longstanding commitment to ensuring data …
10 months ago The customer (or buyer) journey is a term that marketers have become very familiar with over recent years. But how exactly do SEO and your website’s technical health play a part in this journey? We all …
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10 months ago If you’ve just gotten used to Google’s E-A-T guidelines, you’re in for a shock. Google has thrown us a curveball and added a new “E” — for Experience. But what exactly does the new “E” in E-E-A-T …
10 months ago Search engine results pages (SERPs) have gone through many transformations over the years. When optimizing your website with an eye toward driving more traffic (and revenue) from organic search, it’s helpful to have an up-to-date …
10 months ago Lumar’s interview series with SEO and digital marketing experts continues in this discussion between Rachel Ellen, Local Search Strategist at Croud, and Jamie Indigo, Senior Technical SEO on Lumar’s professional services team. The two discuss the …
11 months ago As marketers face the decline of third-party cookies, an increase in costs for paid digital ads, and a potential recession, it makes sense that businesses are looking to drive leads and conversions through more cost-effective …
11 months ago Why SEOs & marketers should continue to focus on page experience in 2023 Back in 2021, Google rolled out Core Web Vitals as part of its ranking system. This update put user experience front and …
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12 months ago Lumar’s SEO interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Prachi Keshavani, freelance SEO consultant, graduate of a recent cohort with the Freelance Coalition for …
12 months ago 2022 has been a defining year in the world of SEO and digital marketing…and Lumar! With growing economic uncertainty, it’s never been more important for businesses to embrace organic search, as marketing teams seek innovative …
12 months ago Lumar’s SEO and digital marketing interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Monet Blake, Senior SEO Director at Tug Agency. The two discuss Monet’s presentation …
12 months ago As we enter 2023, many marketing teams are hard at work exploring which strategies and channels offer opportunities for the year ahead. Chances are, your brand’s website and SEO are on your list of marketing considerations …
1 year ago Lumar’s SEO and digital marketing interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Katie Kaczmarek, Senior Data Specialist at Measurelab. The two discuss the expansion of …
1 year ago Lumar’s SEO & digital marketing interview series continues this week with a conversation between Senior Technical SEO, Jamie Indigo, of Lumar’s professional services team, and Grace Frohlich, SEO Consultant at Brainlabs Digital (and a recent …