4 practices marketing leaders follow to make privacy a competitive advantage
5 days ago Google's Official Digital Marketing Publication. Discover 4 practices that marketing leaders follow to innovate with privacy-preserving technology.
Think with Google
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Your biggest AI marketing questions answered by Google experts
7 days ago Google’s Official Digital Marketing Publication. Explore AI marketing questions answered by Google experts to help you approach AI-powered marketing.
‘The Ikea Effect’: Why people watch content that they’ve played a role in creating
8 days ago The Ikea Effect is changing video culture for the better, empowering viewers and creator alike. Brands can embrace this new found opportunity through AI powered ads.
Unifying your marketing data to find your best customers with Google Cloud
9 days ago Google's Official Digital Marketing Publication. Explore how Cloud can be used for audience segmentation, personalised marketing, and to drive ROI.
Holiday Shopping Insights: Keep up with deal-seeking shoppers
15 days ago Google’s Official Digital Marketing Publication. Explore shopper insights and ways to keep deal seekers at the forefront of your marketing strategy.
The science of wholesome content: How marketers can harness the feel-good factor
16 days ago Learn why viewers engage with wholesome content, and how embracing this trend can and build brand authenticity with your audience.
Making the most of your data with Google Cloud
21 days ago Google's Official Digital Marketing Publication. Explore 3 tools on Google Cloud that can be used to unify your data for organisation and measurement.
Unifying your marketing data to find your best customers with Google Cloud
21 days ago Google's Official Digital Marketing Publication. Explore how Cloud can be used for audience segmentation, personalized marketing, and to drive ROI.
Beauty and brains: How L'Oréal used marketing mix models to understand video performance in the Nordics
26 days ago Learn how L'Oréal uses marketing mix modelling (MMM) to choose the most impactful channel strategy and fuel Nordic growth.
Making the most of your data with Google Cloud
1 month ago Google's Official Digital Marketing Publication. Explore 3 tools on Google Cloud that can be used to unify your data for organization and measurement.
How AI helps video marketers move at the speed of culture
1 month ago Google’s Official Digital Marketing Publication. Discover how to capitalise on AI to improve your video marketing strategy.
Your biggest AI marketing questions answered by Google experts
1 month ago AI in marketing: your burning questions on AI in ads, marketing data, and copyright law answered by Google experts. The insights you need to stay ahead of the curve!
YouTube research: A shortcut to nab new shoppers
1 month ago New research on YouTube Shorts shows these short-form videos can provide a shortcut to help shoppers discover your brand.
How AI helps video marketers move at the speed of culture
1 month ago Google’s Official Digital Marketing Publication. Discover how to capitalize on AI to improve your video marketing strategy.
Epidemic Sound’s model for increasing subscribers is music to marketers’ ears
1 month ago David Baekholm discusses how Swedish music tech company Epidemic Sound boosted their paid subscribers with an AI-powered solution.
The AI Handbook: Resources and tools to help marketers get started
2 months ago Google’s Official Digital Marketing Publication. Explore this AI Handbook for the latest tools, resources, and materials for marketers.
‘The world as a canvas’: Meet the brands reinventing experiences with AR
2 months ago Google's Official Digital Marketing Publication. Discover the brands using ARCore Geospatial API to reinvent and personalize the customer experience.
Sustainable advertising: How brands can combat climate change
2 months ago Learn how brands are using sustainable advertising techniques to help consumers to make more environmentally conscious decisions.
3 trends in video culture that signal bigger shifts
2 months ago Google’s Official Digital Marketing Publication. Explore 2023’s YouTube Culture and Trends Report to understand today’s video creation and consumption.
The AI Handbook: Resources and tools to help marketers get started
2 months ago Google’s Official Digital Marketing Publication. Explore this AI Handbook for the latest tools, resources, and materials for marketers.
How to future-proof your business by building a culture of experimentation with AI
2 months ago Discover what we learned from Saatchi & Saatchi Canada about creating a culture of experimentation and why it’s crucial to embrace this mindset.
How brands are striving to reduce their carbon footprints, one ad campaign at a time
2 months ago Google’s Official Digital Marketing Publication. Discover how to reduce your company’s digital carbon footprint and how to become more sustainable.
3 ways to shift your marketing strategy to adapt to the consumer journey
2 months ago Google’s Official Digital Marketing Publication. Join Google analysts as they discuss 2023 consumer behavior trends and how to keep up with them.
Multiply your customer connections with Google AI
2 months ago Google’s Official Digital Marketing Publication. Explore 3 ways AI is helping companies improve customer connections and conversions.
A measurement formula for modern brand marketers
2 months ago Google’s Official Digital Marketing Publication. Explore how to combine an integrated measurement framework with the power of AI to drive results.