3 lessons from Storytel’s chaptered approach to digital transformation
11 days ago Digital transformation helps companies understand customers. But becoming digitally mature can be a challenge. Discover 3 steps Storytel took to profitable growth.
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3 ways marketers can uncover more profitable growth this year
13 days ago Factors like economic uncertainty mean marketers must find new growth opportunities. Our online event Uncover examined how to do so. Watch on demand.
Secrets behind 3 of the most-watched YouTube ads
18 days ago Google’s Official Digital Marketing Publication. See how top brands created unique video ad campaigns to reach new audiences.
How 3 often overlooked best practices can supercharge your creative
21 days ago Google’s Official Digital Marketing Publication. Explore how to optimize your YouTube videos to create effective video ads & boost performance.
How YouTube builds equity into its products and policies
22 days ago Google’s Official Digital Marketing Publication. Explore how YouTube’s inclusion team (IWG) is focused on building equity into products & policies.
‘Back to the future’: The old marketing feature that will drive new marketing success
22 days ago Broad match has existed since the dawn of Google Ads, but advancements in AI and large language models now allow it to understand search queries on a deeper level.
The value of AI
26 days ago Google’s Official Digital Marketing Publication. Discover how companies are using AI in marketing to expand their expertise and strategies.
Surface insights
26 days ago Google’s Official Digital Marketing Publication. Explore how agencies utilize AI insights & predictive analytics tools to improve campaigns.
How agencies are multiplying their impact and expertise with AI-powered solutions
26 days ago Google’s Official Digital Marketing Publication. Explore the agency AI guide built to reach consumers in their multichannel customer journey.
Optimize AI
26 days ago Google’s Official Digital Marketing Publication. Discover how to optimize AI strategies by focusing on data inputs & cross-team collaboration.
Multiply expertise
26 days ago Google’s Official Digital Marketing Publication. Explore how agencies can utilize a first-party data strategy within a holistic marketing approach.
Rethink budget and bidding
26 days ago Google’s Official Digital Marketing Publication. Explore how agencies are helping with marketing budget planning by focusing on AI bidding.
Reimagine audiences and creative
26 days ago Google’s Official Digital Marketing Publication. Explore how agencies are reaching new customer segments through broad match keywords and more.
Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
27 days ago Google’s Official Digital Marketing Publication. Explore how retail leaders used AI-powered campaigns & tools to reach customers during the holidays.
Uncovering creative opportunities with Bozoma Saint John
1 month ago A willingness to take risks is key to success. Bozoma Saint John shares her marketing tips on how creative leadership can drive brands forward.
A data-privacy team can support your privacy transformation. Here’s how
1 month ago Google’s Official Digital Marketing Publication. Explore how creating a data-privacy team can aid your business’s organisational transformation.
3 ways to multiply business results with Google’s AI-powered solutions and strategies
1 month ago Google’s Official Digital Marketing Publication. Explore the benefits of artificial intelligence powered solutions & strategies for your business.
How Wyndham’s CMO and CFO joined forces to stay budget agile
1 month ago Google’s Official Digital Marketing Publication. Watch Wyndham’s budget case study to see how their team used agile budgeting to improve performance.
Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
1 month ago Google’s Official Digital Marketing Publication. Explore how retail leaders used AI-powered campaign ads to reach customers during the holidays.
3 ways to multiply business results with Google’s AI-powered solutions and strategies
1 month ago Google’s Official Digital Marketing Publication. Explore the benefits of artificial intelligence powered solutions & strategies for your business.
How to create a privacy strategy that builds brand trust
1 month ago Google’s Official Digital Marketing Publication. Explore how companies are creating successful data privacy strategies that also increase brand trust.
Why durable solutions are needed to build the future of audiences
1 month ago Google’s Official Digital Marketing Publication. Discover how understanding customer privacy needs and optimized targeting can expand customer reach.
How to create a privacy strategy that builds brand trust
2 months ago Google’s Official Digital Marketing Publication. Explore how companies are creating successful data privacy strategies that also increase brand trust.
Register here with code TWG to join us on March 9th
2 months ago Google’s upcoming digital event, Uncover, will provide you with the insights and opportunities needed to get started with performance marketing. Register now.
A data-privacy team can support your privacy transformation. Here’s how
2 months ago Google’s Official Digital Marketing Publication. Explore how creating a data-privacy team can aid your business’s organizational transformation.