What’s next for Analytics 360
2 months ago Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.
Google Marketing Platform
- 2 months ago last article published
- 32 articles in CYTUNO news
Building towards greater transparency in media buying
6 months ago Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech.
Upgrade to Google Analytics 4 before July 1
6 months ago The Google Analytics 4 deadline is July 1, make your move before it’s too late and get AI-powered insights to improve your ROI.
Scheduling your upgrade to the new Search Ads 360
8 months ago It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.
Improve how you plan, buy and measure your CTV campaigns
10 months ago New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.
5 tips to power your 2023 marketing strategy
10 months ago In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.
Maximize workflow & budget efficiencies across your media
11 months ago In this series of posts, we showcase how marketers can utilize Display & Video 360 to unify their media and maximize both workflow and budget efficiencies.
Reach your audience on connected TVs with Display & Video 360
11 months ago Display & Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…
Activate your first-party data on connected TV
1 year ago New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.
Introducing two new solutions powered by Ads Data Hub
1 year ago Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.
3 tips to maximize budget efficiency across media
1 year ago Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.
Turn insights into ROI with Google Analytics
1 year ago Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.
Engage your first-party audience in Display & Video 360
1 year ago Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.
New audience solutions in Display & Video 360
1 year ago Adding Exchange Provided Identifiers and optimized targeting capabilities to Display & Video 360.
Drive differentiated value for your business with Display & Video 360
1 year ago Display & Video 360 releases new features designed to help enterprise marketers drive differentiated value for their business.
Digital out-of-home ads now in Display & Video 360
1 year ago Display & Video 360 introduces digital out-of-home ads for marketers to reach people in their real-life journey.
Drive differentiated value with Display & Video 360
1 year ago New custom bidding tools to harness your proprietary insights and combine them with Google's strengths in machine learning.
More connected TV ad buying options in Display & Video 360
1 year ago Introducing new CTV solutions in Display & Video 360 to give marketers the option to pick the inventory and measurement solutions that work best for them.
Simplifying measurement with the Google tag
1 year ago The global site tag is now the Google tag, with new capabilities to help you improve measurement and adopt features without additional code.
Advancing transparency for buyers and publishers
1 year ago Allan Thygesen explains how Google is working to advance transparency in digital advertising with Confirming Gross Revenue
Creativity meets scale in Ads Creative Studio
1 year ago Announcing the global, general availability launch of Ads Creative Studio, to help marketers unlock the power of custom creative at scale.
Display & Video 360 brings Google audiences to connected TVs
2 years ago Power your connected TV campaigns with the affinity, in-market and demographic audiences you know and love.
Register for Google Marketing Live: May 24, 2022
2 years ago Join Google Marketing Live to learn how our latest product innovations can help your business thrive.
Helping advertisers make the most of connected TV
2 years ago YouTube is bringing better digital ad capabilities to CTV — addressing advertiser challenges while improving the viewer experience.
Supporting a diverse set of publishers in Display & Video 360
2 years ago Marketers can now discover publishers that have self-identified as Latino- and Women-owned through dedicated attributes in Display & Video 360’s Marketplace.