1 day ago Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for site owners. Using the report, you can check indexing levels based on the urls being submitted …
11 days ago As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…), I’ve been digging into drops and surges across sites. For larger-scale sites, I often come …
1 month ago On August 8, 2023 Google announced a big change that would impact both FAQ and HowTo snippets. First, Google explained it was removing FAQ snippets in the SERPs for most sites other than “well-known and …
2 months ago Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and …
3 months ago After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning models. The …
3 months ago On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the SERPs. For …
3 months ago I was checking out some patents from Google the other day and surfaced an interesting one that was granted and published on May 30, 2023. It was titled “Generating Query Variants Using A Trained Generative …
3 months ago There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool, what …
5 months ago Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolution of the system over time. With each successive update, you can see Google fine-tuning the system, …
5 months ago On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the …
5 months ago Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at …
6 months ago I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to …
7 months ago With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to troubleshoot …
7 months ago I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore …
7 months ago I’ve been heavily testing Bing AI Chat since last week and it’s been fascinating to see how it works both in the search results and in chat mode. As I explained in my post about …
8 months ago In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the …
8 months ago Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and beyond without having …
10 months ago Google rolled out continuous scroll in the desktop search results on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search …
11 months ago As I’ve been sharing examples of sites getting pummeled by the Helpful Content Update (HCU) or the October Spam Update, I’ve also been sharing screenshots from tools that detect AI content (since some sites getting …
11 months ago If you are confused when Google reports redirects as other categories, like “blocked by robots.txt”, “soft 404s”, “noindexed”, “404s”, and others, it could be Google silently following the redirect and reporting the status of the …
11 months ago Well, SEOs and site owners had a heck of an end to the summer of 2022. It all started with the Helpful Content Update (HCU), which rolled out on August 25, 2022. The rollout of …
12 months ago Google first announced multisearch in April 2022 (right before Search I/O 2022) and it was really the beginning of Lens entering the spotlight. With multisearch, you can use Google Lens to analyze a photo and …
1 year ago When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options available from local crawlers to enterprise crawlers (SAAS services). I’ve been extremely vocal over the years about my favorite …
1 year ago I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking signal that’s targeting “unhelpful content” (which is content primarily created to rank in search engines versus help …
1 year ago Google’s May 2022 broad core update rolled out on May 25, 2022 and the rollout completed on June 9, 2022 (taking about 15 days to fully roll out). It was a massive algorithm update with …