2 years ago As part of Wix’s ongoing efforts to support their clients’ SEO needs, Wix contacted Perficient to perform an independent third-party assessment of the platform’s SEO capabilities. Rather than simply doing another dry analytical competitive comparison …
2 years ago There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the …
2 years ago Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior …
2 years ago In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should …
2 years ago It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far …
2 years ago The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights …
3 years ago Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry …
3 years ago Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best …
3 years ago Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this …
3 years ago As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, …
3 years ago We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final …
3 years ago Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, …