6 days ago I first covered the concepts of Early Stage User Queries and Query Stacking in my 2020 post, User Experience Forecasting. In this post, and given Google has now unveiled it will be taking into account …
20 days ago To help you better understand the most effective frameworks and analysis methods for segmenting your TAM, we reached out to CEOs, founders, and other industry professionals for their insights. From segmenting around pain points to employing …
21 days ago To help you streamline your marketing performance reporting, we asked 13 SaaS and tech marketing experts to share their top tactics for simplifying the process. From utilizing marketing analysis tools to applying the rule of …
2 months ago Content creation is an essential part of any successful business’s marketing strategy. It’s even more important for travel companies, as they must market both to potential customers and potential partners, such as hotels and airlines. As …
2 months ago You’ve probably heard of Schema.org and its potential to boost your SEO. But what exactly is Schema.org, and how do you use it? In short, Schema.org tells search engines what kind of content is on …
3 months ago Search intent describes the purpose of online search, as everyone who uses Google to search is looking for something. There are several questions to ask when considering search intent. Does the user want to buy something? …
4 months ago You may be wondering how you can use SEO to help drive business for your medical devices. Well, wonder no more! In this post, we will discuss some of the best ways to optimize your website …
4 months ago As a biotech company, it is essential to leverage SEO in order to grow your business. SEO can be used to improve your website’s visibility in search engine results pages (SERPs), which can lead to more …
4 months ago Working on your SEO is great, especially when you achieve positive results. However, you also need to consider your site’s images and how you can optimise them effectively for SEO. Adding images to your blog or …
4 months ago A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the …
4 months ago There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise …
4 months ago An FAQ page is a place on a website where commonly asked questions are answered. Having an FAQ page can be highly beneficial for your site because it demonstrates to users and search engines that …
5 months ago An essential part of driving sales and online visibility starts with a strong focus on your SEO. Ideally, you want your ecommerce product pages to appear on the first page of a user’s search results. …
6 months ago There is a lot of debate surrounding marketing spending during a recession. Some business owners believe that it is necessary to slash marketing budgets in order to save money, while others believe that doing so …
8 months ago Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just …
9 months ago September 7 2022 Update: I originally published this post on May 9th, 2020, as a response to emails and questions I was getting following a 2018 post looking at schema markup for Hotels – now …
9 months ago Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November …
9 months ago Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative …
10 months ago Headless architectures are becoming more and more popular in the eCommerce space, and for those not experienced in them, they can pose some new and different challenges to traditional eCommerce platforms like Magento and Salesforce …
10 months ago Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a …
1 year ago Whilst the UK Cigar segment is smaller than the US equivalent, it is still expected to yield an estimated $482.9m (£368.22m) worth of revenue in 2022. Whilst we’re making these comparisons to other markets, it’s worth …
2 years ago Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all …
2 years ago If you run a business, you’ll want to work in ways that get your name out there to attract an audience. Aside from building an exciting and authoritative brand, it would help if you optimized …
2 years ago Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to …