2 months ago Search optimization is continuously evolving. One of the pivotal changes in recent years is the emphasis on entities. Enter Entity SEO, a paradigm that moves beyond mere keywords. Understanding Entities At its core, an entity is any …
2 months ago The September 2023 Helpful Content Update has caused a lot of stir in the SEO community, with some people feeling the update has been “overly harsh” and is accidentally penalizing genuine websites. What prompted this research …
5 months ago As a content creator, developing a content hub and spoke model can be an invaluable strategy to boost your search engine optimization (SEO) and improve the user experience. A hub and spoke model involves creating …
6 months ago It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others. If a URL …
6 months ago SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore. To rank well in search and stay ahead of competitors, you need to optimize all …
7 months ago I first covered the concepts of Early Stage User Queries and Query Stacking in my 2020 post, User Experience Forecasting. In this post, and given Google has now unveiled it will be taking into account …
7 months ago To help you better understand the most effective frameworks and analysis methods for segmenting your TAM, we reached out to CEOs, founders, and other industry professionals for their insights. From segmenting around pain points to employing …
7 months ago To help you streamline your marketing performance reporting, we asked 13 SaaS and tech marketing experts to share their top tactics for simplifying the process. From utilizing marketing analysis tools to applying the rule of …
8 months ago Content creation is an essential part of any successful business’s marketing strategy. It’s even more important for travel companies, as they must market both to potential customers and potential partners, such as hotels and airlines. As …
8 months ago You’ve probably heard of Schema.org and its potential to boost your SEO. But what exactly is Schema.org, and how do you use it? In short, Schema.org tells search engines what kind of content is on …
10 months ago Search intent describes the purpose of online search, as everyone who uses Google to search is looking for something. There are several questions to ask when considering search intent. Does the user want to buy something? …
10 months ago You may be wondering how you can use SEO to help drive business for your medical devices. Well, wonder no more! In this post, we will discuss some of the best ways to optimize your website …
10 months ago As a biotech company, it is essential to leverage SEO in order to grow your business. SEO can be used to improve your website’s visibility in search engine results pages (SERPs), which can lead to more …
10 months ago Working on your SEO is great, especially when you achieve positive results. However, you also need to consider your site’s images and how you can optimise them effectively for SEO. Adding images to your blog or …
11 months ago A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the …
11 months ago There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise …
11 months ago An FAQ page is a place on a website where commonly asked questions are answered. Having an FAQ page can be highly beneficial for your site because it demonstrates to users and search engines that …
11 months ago An essential part of driving sales and online visibility starts with a strong focus on your SEO. Ideally, you want your ecommerce product pages to appear on the first page of a user’s search results. …
1 year ago There is a lot of debate surrounding marketing spending during a recession. Some business owners believe that it is necessary to slash marketing budgets in order to save money, while others believe that doing so …
1 year ago Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just …
1 year ago September 7 2022 Update: I originally published this post on May 9th, 2020, as a response to emails and questions I was getting following a 2018 post looking at schema markup for Hotels – now …
1 year ago Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November …
1 year ago Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative …
1 year ago Headless architectures are becoming more and more popular in the eCommerce space, and for those not experienced in them, they can pose some new and different challenges to traditional eCommerce platforms like Magento and Salesforce …
1 year ago Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a …