2 months ago Maybe your content just isn’t that good. That is going to be a bitter pill to swallow after the most recent update - especially if you have been hit. You have waited patiently for your hard work …
6 months ago In an effort to grow my own skills (and provide useful tools/information to the community) I wanted to share a quick script that I've been working on to help you audit XML sitemaps. In this …
1 year ago If you want to work in Tech SEO a tech audit is really key. Auditing websites can be done in many different ways and often is a daunting task. There are many different templates/approaches out …
1 year ago One of the areas you need to spend your time understanding is all the different metrics to report on in SEO. There are a dizzying amount of metrics for you to get lost in, but …
1 year ago If you're looking for a quick/simple way to match your most important keywords with pages on your site, this spreadsheet is my favourite way to do it. This is a simple-yet-effective method for creating sitemaps as …
1 year ago I love Looker (Data) Studio, but one of the features I miss the most is the ability to annotate charts with key dates/types. Coming from SEO, my most frequent annotation for reporting is Google Algorithm updates, …
1 year ago If you want to report on page groups within Google Search Console, their filters are pretty essential. Where the pages can be grouped by directory or keyword it's super simple, however, if your page group …
2 years ago If you've seen The Scheming Frog, this post is a small amount of background around the tech it is built on. Nothing too fancy, but something to help you understand how you might achieve something …
2 years ago Specialty (or the third wave of) coffee has seen an impressive rise in popularity with figures such as James Hoffmann, Scott Rao, Lance Hedrick, Morgan (Drinks Coffee) Eckroth making the subject more approachable and helping …
2 years ago Update: I as well as some small tweaks and changes I have added functionality which will enable you to email a copy of the assessment to yourself. I am still looking for further feedback on …
2 years ago If you are one of those lucky enough to be starting your agency career, these questions/statements are going to be some of the quickest ways to help you learn & progress outside of your day-to-day …
2 years ago Forecasting is an area I'd managed to avoid for at least half of my career, but for the last few years I found the need to embrace and engage with this area more and more. …
2 years ago With the new year ahead of us, it is that time for reflection, introspection and looking to the future. Whether you are setting new year’s resolutions or goals for the year, understanding what you need …
2 years ago Lookup tables in Google Tag Manager can solve so many potential problems and be really quite versatile. One of the questions I've had though is what is the impact of lookup tables if they get …
3 years ago There are a number of different reasons you might want to use GTM to modify your pages, if you wanted to work around deployment issues or maybe if you're considering using GTM to run SEO …
3 years ago Migrations can be won and lost by when we (as the SEO) enter the process. Turns out that most SEOs aren't in the room when most important conversations around a migration are happening. Either that, …
3 years ago The SEO industry is a great place for sharing thoughts on how deliver better campaigns. We get less content around career development though. Hints on skill gaps identification or what "good" looks like is lacking. …
3 years ago "Whaaaat?! Why?" may be your initial reaction to the title. So the title is click-baity, but the subject is an important one, so hear me out. I have been using WordPress for almost my entire career …
3 years ago Many of you will have heard/seen recently that Facebook’s invasion of WhatsApp user data has become more and more pervasive. Not a surprise really, and only a matter of time… bit of a shame still! Either …
4 years ago Today, I’m going to be talking about SISTRIX. I’m a certified trainer for their software and one of the cool things about the job, working on a platform like this for such a long time …
4 years ago Do you remember when Moz held their Mozcation competition? If so, that gives away how long you’ve been in this industry! 8 years ago (when Moz was SEOMoz) they offered a lucky city (or region) …
9 years ago Yeah, so this is a strange one – I love receiving feedback on the Unremarkable Book, from Tweets, to passing conversations to reviews on Amazon, however, this one left me with some “mixed” feelings: This. This… this? As you …
9 years ago In the past it would have been fair to say that technology and the internet in combination have created a few things that ruined writing (or at least had a damn good go at doing …