5 days ago For multi-location businesses (MLBs), navigating the complex world of local search optimization can be a daunting task. With the goal of improving visibility, rankings, and overall performance for numerous locations, it’s crucial to have a …
5 days ago Navigating local SEO for sprawling multi-location brands presents a unique set of challenges. The biggest e-commerce companies typically deal with just a single website. Sure, there are potentially thousands of pages to track, but it’s all …
13 days ago I’ve written two introductory sections for this resource, pick the one that you most resonate with. Hard SellSoft Sell Your target audience likely includes a lot of diverse people. To succeed in any competitive industry, you need …
19 days ago Whether they’re looking for answers, or looking for a lawyer, legal services consumers turn to Google. Many of these searches have local intent. Therefore, local search engine optimization (SEO) strategies are remarkably effective for lawyers …
20 days ago If your Google Business Profile (GBP) listing falls into a category that would be considered an ‘attraction’ by Google, you might see buttons like this appearing in your New Merchant Experience (NMX): The ‘activities’ module has …
21 days ago It may not be over yet, but I have a feeling that when we look back on the top marketing stories of 2023, X is going to be up there somewhere. Twitter user or not, …
26 days ago BrightLocal’s Local Search Grid tool takes valuable data from Google Local Finder to provide insights that can be used to enhance your online presence. Here are some essential actions that you can take based on …
27 days ago It’s a question asked time and time again: how do I rank in a place that I don’t have a physical location in? Or, to put it more bluntly, how do I rank outside “my …
1 month ago The following article is an introduction to Google Search Console to help businesses understand what they’re doing when setting up and integrating the platform. If you’re after something a little more advanced, keep your eyes …
1 month ago For gyms and fitness centers, outmuscling the opposition and owning the top spots of Google whether in the organic results or the local pack can be crucial for attracting new members. Gyms, personal trainers, and instructors …
1 month ago Over the past few weeks, there have been a number of updates around Local Service Ads (LSAs), Google search, and Google Business Profile (GBP). While these updates may not be major by themselves, it’s worth …
2 months ago Client reports are a crucial aspect of any digital marketing agency’s workflow. They not only demonstrate the value of your services but also help in building trust and transparency with clients. In this blog, we will …
2 months ago Unless you’ve been living under a rock, you’ll be aware that Google Analytics 4 (GA4) is now the primary analytics tool from Google, even to the extent that they have replaced the older versions such …
2 months ago It’s a dark and stormy night, there’s a chill down your spine and a sense of foreboding in the air. To celebrate Friday the 13th, we decided to dive into the crypt of local SEO …
2 months ago It’s fair to say that, in 2023, a managed digital presence is an absolute must for businesses. Without this, a business is severely missing out on opportunities to build trust, boost visibility, and stay relevant …
2 months ago Are you curious about practitioner listings and how they can benefit various professionals, from lawyers to fitness trainers? Practitioner listings offer a tailored approach to online business directories, allowing individual experts to showcase their skills …
3 months ago Google has introduced a new process for reinstating suspended or disabled Google Business Profiles (GBP) in the European Union, with a global rollout expected in the future. The previous process was relatively simple. You received an …
3 months ago Many of us have heard of greenwashing, but how many of us actually know what it is, and the responsibility we as marketers have to ensure that we’re not guilty of it? What is greenwashing? Greenwashing refers …
3 months ago GoLocal247 is a local business directory offering free listing opportunities. Built with the needs of both local businesses and shoppers in mind, GoLocal247 not only offers in-depth business information, but business reviews and exclusive coupons. …
3 months ago Google has been busy lately. Following a recent storm of updates just last month, they’re already back with new tweaks to Google Business Profile. They seem to be tackling complaints both big and small, ranging …
4 months ago Many questions are posted on the Google Business Profile forum. They range from the simple to the advanced, with varying amount of detail mentioned. But due to the sheer volume of questions, some posts go …
4 months ago Now in its twelfth year, the Local Search Industry Survey is the only report dedicated to specifically benchmarking the local SEO industry on an annual basis. With eleven years of insights behind us, we’ve reported throughout …
4 months ago When Apple announced Business Connect, a free tool business owners could access to manage their business listing on Apple Maps, many in the SEO world rejoiced. We were thrilled to see Apple give business owners …
4 months ago If you’re anything like us, every other subject line in your inbox likely contains the words ‘AI’ or ‘SGE’ at the moment. But that’s assuming all local marketers are signed up to a variety of …
4 months ago There are a multitude of online platforms offering local business information to local consumers. But not all are created equal. 92% of local consumer engagement happens on just four platforms: Google, Bing, Apple, and Facebook. …