The fail fast, fail cheap approach
1 month ago Whether you are an entrepreneur or intrapreneur, you have this one thing in common: you want to learn as fast as you can & low-cost. As crazy as it may sound, it's not that easy to …
Alice Roussel
- 1 month ago last article published
- 26 articles in CYTUNO news
Curation of tech & business podcasts
3 months ago Given the choice between taking online courses or listening to experienced professionals, I definitely go with the second choice. This is an excellent way to be inspired and get creativy & energy to try out …
Apple Search Ads: Looker Studio template
4 months ago Since I began user acquisition for mobile apps in 2020, I didn't came accross a lot of paid acquisition templates; especially for Apple Search Ads. So here's one you can use for free! Apple Search Ads …
Failing at growing an audience on Substack
5 months ago For every side project you launch, there's always that phrase you keep repeating to yourself: "if I continue, it could work". When comes the time to stop, whatever the reasons are, a little doubt remains. …
SEO audits lack business analysis
5 months ago Let's say it up front: the vast majority of SEO audits focus on a long list of issues to be resolved and therefore recommendations to be implemented. It's exactly the same as taking your car …
Substack newsletter GTM: first stats
6 months ago Last month, I started a new side project called Weekly 1to1 on Substack. It's a weekly newsletter aimed at helping digital marketers make the most out of their career growth. Launching a newsleter on Substack: build …
Artificial intelligence: the dangers of turning it into a product for the masses
7 months ago Artificial Intelligence (AI) is far from new. Still, until a few years back, AI was still the privilege of a minority: scientists & engineers specialized in this field. TL;DR Lack of regulation. Brad Smith, the vice chair …
Planning the Go To Market of my Substack newsletter
7 months ago The only (personal) brand I launched from scratch is this blog, Merci Larry; and since and I didn't have any plan neither expectations to make it grow, I now want to build a new audience …
The current state of Search
7 months ago While there's a lot of noise about the future of Search with the integration of Artificial Intelligence (AI), let's focus on the current state of Search; especially what seems missing from most of the comments …
Current shortage of SEO
8 months ago It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the …
Growth marketing: year 2
8 months ago It's been two years now since that I moved from a Head of SEO position to an individual contributor (IC) and then manager role in Growth Marketing. Last year, I published an article to share …
How to do log file analysis with Search Console data
10 months ago Let's start with my favorite tweet of all time: the one from John Mueller in April 2016: @glenngabe Log files are so underrated, so much good information in them. — John Mueller is mostly not here 🐀 …
A guide to intrapreneurship
12 months ago Obviously, intrapreneurship is different than entrepreneurship because on one side, you have an existing organization in whom you are expected to contribute and on the other side, you can go outside the box and build …
10 advice from a Data Analyst to get your brain on point
1 year ago As we speak about data from Monday to Friday, either you’re an SEO, PPC specialist, Growth something or whatever else, I decided to partner with my talented colleague Marie Vachelard, Growth Data Analyst at Pictarine …
My notes on Tony Fadell's book Build
1 year ago I'm a big reader and since I joined Pictarine, I started reading a lot of entrepreneur' and business books. Sometimes, it inspires me to try new things and sometimes it makes me see things differently. To …
SEO features in Ghost
1 year ago I started Merci Larry to share what I like about my job and I would like it to stay the same. That's why I've never cared that much about SEO despite the fact it's been …
Migrating from Wordpress to Ghost
1 year ago I've been wondering for a long time now to switch to Ghost despite two previous failed free trials. The third time is the good one. I literaly spent half a day looking for all the …
Introduction to the snack (search) engine concept
1 year ago Earlier this year, just before WWDC22 took place, rumors were trending about Apple launching a search engine. Same as the years before. According to Business Today, it may happen in January 2023 at the earliest. …
Today's dilemma on finding the perfect CMS
1 year ago I tried multiple times to switch from WordPress to another CMS for Merci Larry and failed as many times. I still didn’t find my CMS fit; the one that will give me the same ability …
Diagnose your crawl data with a Venn diagram on Data Studio
1 year ago Sometimes, it is hard to get the big picture of your crawl at first glance. The idea here is to benefit from the use of a specific visualisation to easily diagnose crawl data. Introduction to Venn …
Buying an expired domain: generating content at scale with GPT-3
1 year ago Before going deep into this topic; make sure to read the first two parts of my series about building an MVP. Part 1: Buying an expired domain Part 2: Buying an expired domain: learnings on ranking capabilities If …
Visualising crawl data from Screaming frog
2 years ago It’s been a while now since I want to share a Google Data Studio template to visualise crawl data from Screaming frog. It’s been hard to keep it simple. The recent release of the URL …
Use Google Sheets as a CMS with Next JS
2 years ago This is the third part of the series “buying an expired domain”. Part 1: Buying an expired domain Part 2: Buying an expired domain: learnings on ranking capabilities If this article is the first of the series you …
A year into growth and the culture that empowers it
2 years ago Last year, I decided to resigned from Oncrawl to embrace new challenges outside the SEO world. I started my career in 2014 as a Traffic Manager in a web agency, dealing with both organic and …
Buying an expired domain: learnings on ranking capabilities
2 years ago Last month, I published a first article as part of a series dedicated to building an MVP. Part 1: Buying an expired domain Today, I would like to share my learnings on the ranking capabilities: Does buying …