1 month ago I’ve been continuously playing and monitoring Google’s Search Generative Experience (SGE) still in test results for my SEO clients and my own sites’ key queries through the customer journey since the test release a few …
1 month ago What scares SEOs the most in 2023? What are the new SEO nightmares that worry us and the persisting ones? I had the great opportunity to present about it a few days ago at the …
1 month ago After a few months, Google is still testing its new SGE experience, which has gone through a few updates and refinements, including adding links directly in snapshots and decreasing initial visibility, among others. Even if Sundar …
6 months ago I just got access to Google’s Search Lab, and after testing Google’s SGE for a couple of hours, here are my initial thoughts: 1. For broader informational queries like “Shoulder Workout”, “email marketing software” or “how …
8 months ago Digital marketing campaigns, content marketing, and SEO processes that don’t leverage the opportunities given by the latest AI functionalities and tools; to improve the speed while improving -or at the very least, keeping- the quality …
11 months ago The release of ChatGPT by OpenAI (chatbot built on top of OpenAI’s GPT-3.5 that interacts in a conversational way) at the end of last month became a tipping point for AI that took the world, …
2 years ago A couple of years ago I re-took my SEO newsletter that had 1.7K subscribers and grew it to be now 17K subscribers and one of the “go to” SEO newsletters in the industry. These are …
2 years ago Update on September 8: The winners of the #NewSEOsGiveaway are: Hayrettin Kutluhan Kutbay Natalia Eichhorn Abhishek Budholiya Paulina Saez Natalia Cybulska Federica Satta Javier Rosales Urvita Sharma Type 1 Kid Type A Mom Lileni Mollinedo Congratulations! The Sitebulb team will be getting in touch with you …
2 years ago A couple of days ago I had the excellent opportunity to do a Webinar organized by one of my favorite content optimization tools with multilingual/multicountry content support about how to develop Cost Effective Multilingual Content …
3 years ago Today I would like to share with you a couple of templates, one in Google sheets to help you to easily prioritize your SEO recommendations based on their level of effort and impact, and another …
3 years ago Keyword mapping is one of those key (and unfortunately sometimes overlooked) activities when developing an SEO process, as by establishing what pages should rank for which keywords, it forces us to: Connect the identified popular and …
3 years ago In a too high share of the E-commerce targeted SEO processes I work at, and independently of the size, products types or CMS, there’s this list of very common technical and content related search optimization …
4 years ago Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we’ve seen in company reactions, …
4 years ago In this edition of Crawling Mondays I go through the steps to take to identify the impact of Google’s Featured Snippets on your site and the steps to take: 0:05 What’s the Featured Snippet Update About? 2:11 …
4 years ago Special episode of Crawling Mondays with an interview with Google’s Google Webmaster Trends Analysts: John Mueller, Martin Splitt, Gary Illyes, Daniel Waisberg and Lizzi Harvey, covering the following topics: 00:28 – What do the Webmaster Trends …
4 years ago When and How to implement Structured Data for SEO benefits? In this Crawling Mondays episode Aleyda goes through the main concepts, criteria and tools to implement and validate structured data execution in an SEO process …
4 years ago Learn how SEO works in South Korea: Naver vs. Google usage: Top search ranking factors in Naver, How SERPs are organized in Naver, What are the top SEO tools to use And more! Take a …
8 years ago As this afternoon I’ll give an SEO training to one of my client’s content team, I wanted to share with you a specific scenario I’m including and making emphasis for: Content Reusage. In the past I’ve …
11 years ago Although I’ve written before about the potential of reaching an International audience, shared a guide about how to start doing it (with some tools and considerations to take) if your international presence it’s not correctly implemented it …
12 years ago During the last months I have used Google Analytics almost only with its new version, although with some bugs (as the inconsistency of the report data vs. the data that is exported in CSV) …