10 months ago With the integration of ChatGPT into Microsoft products, are we seeing the rise of Clippy 2.0 (the old Microsoft Office Assistant paper clip)? Will it go better this time? Clippy 1.0 Clippy was a virtual office assistant …
10 months ago I was just watching a CNBC news item on the success of Dick’s Sporting Goods (DSG): Why Dick’s Sporting Goods Succeeded When Sports Authority Failed. One of the reasons given for their success was their ability …
10 months ago How do you measure the success of a Developer Advocate, someone responsible for helping grow the maturity and understanding of a technical community using a product? It is something I have periodically explored both at …
10 months ago BigCommerce just hosted a twitter space titled “Headless E-commerce: Who needs it and who is better off without it?” Lots of smart people were on the call (and me!) and a number of interesting points …
2 years ago Karen Baker posted on LinkedIn about what ecommerce platforms need to succeed. Here are my Memorial Day musings for your entertainment. Support not Kill Let’s start with a controversial topic! One comment left on LinkedIn was the …
2 years ago I have been hearing for a while comments such as “web 3.0 is going to be a decentralized web”, and I must admit to not paying a lot of attention. After all, the web is …
2 years ago Google Next, the Google Cloud conference, just finished up. (Videos of most sessions are available online.) It left me asking a question – is Google Cloud getting better for commerce? Yes! Well, what did you …
2 years ago Google has announced that Core Web Vitals (CWV), a set of 3 core metrics to measure page experience for users, is a ranking signal. (There are *many* ranking signals.) Why three? Well, you don’t want …
2 years ago I attended some of the sessions this week at Modern Commerce Day (presented by CommerceTools). There were interesting sessions from companies such as how Lego has modernized their ecommerce site using serverless patterns, Express.com on …
3 years ago Every so often I day dream of what a next generation ecommerce platform would look like. (Yes, this is one of those pie in the sky blogs.) First, I think SaaS platforms like Shopify, BigCommerce, Volusion, …
3 years ago In filmmaking, storyboarding is often used to plan out a film. You hand draw pictures for various key moments in the film as a way to get an early feel for how the final film …
3 years ago Web stories are a tappable story format for the open web, based on HTML5. They are typically used for engaging visual content, such as full page images or video, with overlaid text and animation support. …
3 years ago A recent project I saw was a brand trying to improve the profile of one of their products. They had created a video ad, but were interested in other ways to get increased engagement. One …
3 years ago Shopping as entertainment comes up frequently as a trend. For example, 10 Consumer Trends Shaping the Future of Retail mentions it including 51% miss “going shopping” as a way to socialize; and 25% regularly tune …