10 months ago Welcome to our latest marketing digest… it’s your one-minute monthly update of what’s new in the world of digital marketing. New features to boost your SEO + PPC Great news: we just dropped 6 scorching hot new …
10 months ago MozCon 2022 Recap #3: Optimize for People and Search Engines On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on: Build a Strong Foundation Understand and Test …
10 months ago Botify is thrilled to announce a new partnership with Mirakl Connect, the leading marketplace ecosystem that helps marketplace sellers, operators and partners scale their business together. Botify joins an impressive and curated network of leading …
10 months ago MozCon 2022 Recap #2: Put the User First & Success Will Follow MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to …
10 months ago MozCon 2022 Recap #1: Doing What’s Hard Has the Greatest Impact At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in …
10 months ago We are happy to announce that Botify has been recognized by Fortune as a Best Workplace in New York for the first time. This esteemed award is based entirely on what current employees say about …
10 months ago Headless architectures are becoming more and more popular in the eCommerce space, and for those not experienced in them, they can pose some new and different challenges to traditional eCommerce platforms like Magento and Salesforce …
10 months ago Oncrawl is a technical SEO tool designed to work as a data-driven website crawler and a log file analyser that will allow you to perform daily health checks on your or your client’s websites. Let’s …
10 months ago Product-led SEO is the best way to choose your next product enhancement and rank for rich keywords. Yet we see a lot of companies making mistakes when they try this approach. We’re offering our best …
10 months ago Early this year we noticed Google was scraping the ‘Estimated read time’ from some blog post pages into their meta descriptions. We wanted to know if that had any benefit to organic traffic, so we …
10 months ago The Chrome Web Store is home to themes and extensions for a growing number of web businesses. To accommodate the needs of these publishers, we are rolling out a revamped item analytics experience for the Chrome Web …
10 months ago The computer/electronics industry spent over $7.5 billion on PPC ads over the past three years. That’s a pretty penny. It works out to about $1 for every person on the planet spent in just one industry. And …
10 months ago Allan Thygesen explains how Google is working to advance transparency in digital advertising with Confirming Gross Revenue
10 months ago Okay, you’re convinced that content marketing can improve your business. The question is… How exactly do you create an effective content marketing strategy? I mean, let’s face it, just publishing blog posts or videos is not a strategy. …
10 months ago A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name – more exposure to your brand, Read More The post How to build …
10 months ago Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, …
10 months ago What link types are you actively trying to build your website right now? Do you even differentiate between the different types of links that you build? In episode #115 of the In Search SEO Podcast Alexandra …
10 months ago I was really happy to be a guest on Dan Sure's Expert on the Wire podcast, talking about JavaScript SEO and more!
10 months ago You’ve got your optimization checklist ready to go. But whether you’re working on your own local business site or on behalf of a client, you might have realized that you need a little extra help. …
10 months ago If you’re heading off on holiday this summer, you’ve likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best …
10 months ago Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the click-through rate and the nine …
10 months ago There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels, and works differently from what we’re all used to in …
10 months ago Brick and mortar businesses need local SEO. As customers look for answers, products, and services online, learn how your organic local search presence should be there to greet them. While storefronts may be worried about your …
10 months ago Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a …
10 months ago SEO and product teams are focused on different metrics. While product teams care about website users, SEO teams focus on organic traffic. But as Google changes algorithms to incorporate more UX signals, the decision to …